BWW Leads The Way For Live Theater Industry, Giving Audiences Unparalleled U.S. & Worldwide Coverage As Well As Interactivity With Innovative Tools & Technology

The most heavily trafficked and indexed theatre site on the Net expands coverage to 51 markets with Full Web 2.0 support, including mobile access on iPhone, Blackberry, Treo, Facebook, YouTube, Twitter & More! 

(March 30, 2009 - New York, NY) - BroadwayWorld.com, the most popular theatre site on the Web, has experienced explosive growth and vitality since its 2003 launch. And, despite the current economy, is rolling out dynamic new services and stepping up expansion initiatives that will sustain growth, and strengthen the embrace of audiences Worldwide.

Hailed as the largest and most comprehensive theatre website, BroadwayWorld.com regularly breaks its own traffic records and, in March of 2009, increased worldwide coverage to over 50 hot and/or growing markets. Simultaneously, in a time when many newspapers are shutting down, or reducing arts coverage, BWW's editorial product continues to grow exponentially with an average of 4,000 articles posted each month. Also immensely popular is the site's splashy photo and video coverage of "up-to-the-minute" events, opening nights, and specialty features. All with unmatched video quality and quick & easy streaming.

BroadwayWorld is also the only theater website to fully embrace Web 2.0, which brings audiences around the world closer to theatre, and live productions through heightened interactivity, and engagement. Web 2.0 friendly features include two 'Twitter' feeds - The Main Site and The Broadway Pulse - (the former launched in July, 2008), RSS Feeds, its own YouTube Channel, total Facebook support, and more.

BroadwayWorld.com continues to pioneer and enhance the visitor experience with innovative and unique formats debuting regularly, and without the need to 'copycat' existing sites. This commitment to innovation, cutting edge services, coverage unmatched in depth, and breadth, is what truly sets them apart from the others.

Rounding out its Web 2.0 offerings is BroadwayWorld.com's re-designed BWW Mobile website (http://w.broadwayworld.com) which serves up premier features - including photos, news, show listings, blogs, message boards and more, to Blackberrys, iPhones and other mobile devices for the hungry and expanding audience of users on the go! Users may install BWW Mobile icons directly onto their devices for even easier access.

BroadwayWorld.com has been shattering their own records with their 24/7 approach to news, often times "scooping" other theatrical websites, periodicals and gossip sites alike. It's this extraordinary coverage that drove Time, Inc. to request a content share/RSS feed for Entertainment Weekly. And, while this content also contributed to a record 21 million visitors in 2008, BroadwayWorld remains steadfast in its commitment of delivering the highest quality features, and further cultivating worldwide audiences.

While audience response to the quality of content has skyrocketed in the last year, so has the website's advertising client list. In addition to the advertisers one might expect on a theatrically oriented website, i.e., stage productions, ancillary associations to theatre, etc..., Films, Network and Specialty Television Programs, Travel Services, Credit Cards, and wide-ranging upscale consumer products and services, have been climbing on board in order to connect with their audience of affluent, upscale and influential theatergoers, travelers and cultural enthusiasts.  

BroadwayWorld.com's founder and editor-in-chief, Robert Diamond states "That was always our goal. We didn't want to be pigeonholed, hence the name 'BroadwayWORLD.' We currently service 51 U.S. and International markets and have an enormous worldwide audience - with a particular focus on London, Australia and Canada for obvious reasons. This, too, continues to grow as other continents are very interested in Broadway and its stars, take for example the recent front page The New York Times story about DREAMGIRLS in Seoul, Korea, or Mexico City's new production of Rodgers & Hammerstein's THE SOUND OF MUSIC." Diamond was recently named to the "First Night Press / Tony Award voter" list by members of the city's leading theatrical press agencies. This makes Diamond one of approximately 750 eligible voters for the 2009-2010 Tony Award Season.

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