Alysha Umphress and Kristolyn Lloyd To Star In Live Ad Event OLAY LIVE: THE ROAD TO GLOW
Bringing its viral musical numbers to life, Olay has announced to "Olay Live: The Road to Glow"
The Olay live musical event will star a millennial woman who lost her "glow," but with the support of her friends, is able to get it back - a metaphor for looking within and finding the confidence to emanate self-love both inside and out. "Olay Live: The Road to Glow" will feature Olay's viral hits and will also unveil new hit songs that are sure to get stuck in your head.
With more than 14 million YouTube views, Olay saw an overwhelming response to the commercials' catchy tunes that had fans saying: "This is by far the best musical of 2018?," "WHAT DO YOU MEAN THIS ISN'T A REAL MUSICAL!?!??," "Wicked who? I only know I Can't Wait to Wash My Face, The Musical?," and "This is the best ad I've ever seen." On April 9, 2019, Olay is bringing its fan-favorite musicals to life on Broadway with "Olay Live: The Road to Glow" in NYC at New World Stages.
Fans can also enter to win a free trip to NYC and tickets to "Olay Live: The Road to Glow": One lucky Olay fan will win a FREE trip for themselves and a plus one, including two tickets to see the new Olay Live musical in New York City! Winners will also receive two round-trip tickets, a two-night hotel stay and VIP tickets to the April 9 show. To enter, consumers can share a video clip of themselves singing, lip-syncing, and/or dancing alongside any one of the Olay musicals (check out Olay's Youtube channel for inspiration!) and post clip to Instagram with #OlayLive #Skincare #Contest @Olay. The contest goes live on 3/13 and closes on 3/28. The winners will be chosen and announced on 4/2. More details on Olay.com/en-us/glow.
Limited tickets available through TodayTix lottery: Those local to NYC also have the chance to attend "Olay Live: The Road to Glow." From now until April 8, consumers can enter the lottery on TodayTix and a limited number of recipients will receive an email the day before the show (April 8) to claim up to one pair of tickets to "Olay Live: The Road to Glow" on April 9. More details on TodayTix.com.