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Fulton Theatre (New York, NY)
210 W. 46th St.

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Campaigner Announces Five Ways to Help Internet Retailers "Fall" into Marketing SuccessCampaigner Announces Five Ways to Help Internet Retailers "Fall" into Marketing Success
by BWW News Desk - Oct 23, 2014

A retailer's secret weapon, email marketing is a powerful revenue-building tool for marketing teams today. According to the Direct Marketing Associations, email provided $39.40 in sales per dollar of advertising this year, compared to $22.38 through Web search, $19.71 from Internet display ads and $12.90 from social networks. While the ROI is outstanding, according to Return Path, about 19 percent of email in the U.S. and Canada is still not making it to the inbox, underscoring that a reset may be in order. In fact, according to an Econsultancy Email Marketing Census Survey, when asked, “How do you rate the performance of your company's email?” most marketers admit that they feel their own email performance is below par. On average, 61 percent rate performance as “poor” or “average”. (more...)

Campaigner Email Marketing Introduces the "Must Have Look" of the Season with New A/B Split Testing SolutionCampaigner Email Marketing Introduces the "Must Have Look" of the Season with New A/B Split Testing Solution
by BWW News Desk - May 6, 2014

Just as a fashion designer sets the latest trends and takes stock of the best fabrics before sketching their designs, email marketers must evaluate a list of trends, content and delivery messages to see the highest possible click-throughs and conversions in order to drive revenue. Designers also conduct “test shoots” with models dressed in their designs before they hit the runway or the racks. An email marketer should consider the same approach. Campaigner's A/B split testing tool allows for aspects of an email to undergo alterations – subject line, offer details, imagery, call-to-action, etc. – to be “test shot” on a small group before sending to a full target list. This allows for better clarity on what fits and what needs to go back to the drawing board. (more...)

Syfy to Premiere New Time-Traveling Police Drama CONTINUUM, 1/14Syfy to Premiere New Time-Traveling Police Drama CONTINUUM, 1/14
by TV News Desk - Jan 2, 2013

SYFY'S powerful Monday's programming block kicks off Monday, JANUARY 14 FROM 8-11PM with Season 3 returns of hit series BEING HUMAN and LOST GIRL and the premiere of CONTINUUM. (more...)

Syfy Premieres New Time-Traveling Police Drama CONTINUUM TonightSyfy Premieres New Time-Traveling Police Drama CONTINUUM Tonight
by TV News Desk - Jan 14, 2013

SYFY'S powerful Today's programming block kicks off TONIGHT, JANUARY 14 FROM 8-11PM with Season 3 returns of hit series BEING HUMAN and LOST GIRL and the premiere of CONTINUUM. (more...)

A STITCH IN TIME Plays Lonny Chapman Theatre in NoHo 4/10A STITCH IN TIME Plays Lonny Chapman Theatre in NoHo 4/10
by BWW News Desk - Apr 5, 2011

Martin/Apelgren in association with the Group Rep present A Stitch in Time A Night at the Cabaret, featuring Carmen Apelgren with Nick Martin, two performances only, Saturday, April 9th at 5pm and Sunday, April 10th at 6pm, at the Lonny Chapman Theatre in the NoHo Arts District of North Hollywood. (more...)

A STITCH IN TIME Plays Lonny Chapman Theatre in NoHo 4/10A STITCH IN TIME Plays Lonny Chapman Theatre in NoHo 4/10
by BWW News Desk - Apr 10, 2011

Martin/Apelgren in association with the Group Rep present A Stitch in Time A Night at the Cabaret, featuring Carmen Apelgren with Nick Martin, two performances only, Saturday, April 9th at 5pm and Sunday, April 10th at 6pm, at the Lonny Chapman Theatre in the NoHo Arts District of North Hollywood. (more...)