Whitney Manalio Creighton

Whitney has spent nearly her entire career in live entertainment marketing, working on over 75 properties on and off-Broadway, across the country, and across the pond. She began her profession in broadcast communications working in radio and managing live concert events. In 2003, she entered the theatrical space and spent five years as Marketing Manager for Paper Mill Playhouse, the award-winning non-profit regional theater in Millburn, NJ. In 2008, she made the jump to commercial theater overseeing the marketing efforts for several Broadway and touring productions.

As the Associate Director of Content & Community at Serino Coyne, she led the interactive department at Broadway’s largest advertising agency. Her team of content creators provided cross-platform social media strategy, community management, video production, and more to deliver comprehensive digital marketing campaigns for live entertainment brands and award shows, including the Tonys and the Oliviers. She is a proud member of the team that won the 2016 Webby and People’s Voice Award for their digital strategy and execution surrounding the 69th Annual Tony Awards.

On April 2, 2019, Whitney and her business partner, Ryan Hallett, joined forces to launch Otto & Friends, a public relations and marketing firm that works with companies, organizations and individuals who provide products or services to enhance the way we work, live and play. Otto & Friends specializes in a tailor-made blend of public relations, digital strategy, partnerships, events - and more - to amplify the voice of a brand.

After spending 18 years in NJ/NYC, Whitney returned to her hometown - Buffalo, NY - with a collective 23 years of marketing and digital strategy experience in the nonprofit, live entertainment, and experiential spaces. She proudly serves on the Board of Directors of the Buffalo Maritime Center and is an active member of the Amherst Central School District.

Whitney has a passion for people, podcasts, all genres of music, Netflix comedy specials, and a great cup of tea. Her heroes: Howard & Beth Stern, Glennon Doyle & Abby Wambach, Laura Lynne Jackson, and her parents.