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The Marketing Group News


Tanya Grubich, Theatre Marketing Pioneer, Passes Away at 60


Tanya Marie Grubich, 60, of Bucks County, PA passed away peacefully in her sleep on February 16, 2024 after a courageous battle with Early Onset Dementia. 

Allied Integrated Marketing Revamps Broadway Touring Division


Allied Integrated Marketing announced today that Allied Touring will succeed Allied Live as the national tour marketing and publicity arm of Allied under the joint leadership of industry veterans Marya K. Peters and Andrew Damer, who will serve as Vice Presidents and co-heads of the division. Allied Touring is the leading agency specializing in touring Broadway shows.

New Cooperative to Tour to Regional Theaters Nationwide; Will Launch with Tectonic Theater Project Shows


Trish Santini, Peter Flynn and Frank Butler announced today the formation of their new company Mainspring Arts Cooperative (MAC), a not-for-profit organization that will produce and present productions that can tour regional theaters nationwide.

Execs from Broadway Across America, St. Louis' Fox Theatre & More to Receive 2016 Broadway League Awards


The annual Broadway League Awards, honoring excellence and achievement for Touring Broadway, were announced today during the Broadway League's 2016 Spring Road Conference. First presented in 1992, the Broadway League Awards recognize the contributions of those who have displayed exemplary service to the Broadway industry and are considered innovators of their craft.

Edward Norton and Kate Roche Hope Elected to Signature Theatre Board


Signature Theatre (Founding Artistic Director James Houghton, Executive Director Erika Mallin) just announced that Edward Norton has been elected as the Board of Trustees' new Chairman andKate Roche Hope has been elected as the new President. Mr. Norton and Mrs. Hope will serve 3 year terms effective immediately. Actor and director Ruben Santiago-Hudson (The Piano Lesson, August Wilson's How I Learned What I Learned) and Richard Willett, the Vice President and General Manager of East Hampton's Wines by Morrell, will also be joining the Board of Trustees.

Allan Williams, Wendy Oglesby, Erik Birkeland and More Win 2014 Broadway League Awards; Full List Announced!


The annual Broadway League Awards, honoring excellence and achievement for Touring Broadway, were announced today during the Broadway League's 2014 Spring Road Conference. First presented in 1992, the Broadway League Awards recognize the contributions of those who have displayed exemplary service to the Broadway industry and are considered innovators of their craft.

Fandango Names Adam Rockmore VP of Marketing


Fandango, the nation's leading moviegoer destination and a unit of NBCUniversal, has appointed veteran brand strategist Adam Rockmore to the position of Vice President of Marketing. He will lead the marketing group and report directly to Paul Yanover, President of Fandango.

Stephen Schwartz's THE BLUE FLOWER Premieres at A.R.T. 12/1


Stephen Schwartz, composer and lyricist of such Broadway classics as Wicked, Pippin, and Godspell makes his theatrical producing debut with Jim and Ruth Bauer's The Blue Flower, calling the production, 'one of the most creative and original pieces of musical theatre that I've ever encountered in my life.'

Stephen Schwartz's THE BLUE FLOWER Premieres at A.R.T. in Dec.


Stephen Schwartz, composer and lyricist of such Broadway classics as Wicked, Pippin, and Godspell makes his theatrical producing debut with Jim and Ruth Bauer's The Blue Flower, calling the production, 'one of the most creative and original pieces of musical theatre that I've ever encountered in my life.'

Victoria Cairl Promoted To Vice President East Coast, Marketing/Business Development for Allied Live


Victoria Cairl has been promoted to the newly created position of Vice President East Coast, Marketing/Business Development for Allied Live, owners Tanya Grubich and Laura Matalon announced today. In this capacity, Ms. Cairl will manage the New York office of Allied Live, overseeing the account services team, and manage strategic planning and development of advertising and promotional plans for all clients within the eastern division.

Prospect Theater Co's 10th Anniversary Concert Announced


Prospect Theater Company's 10th anniversary concert will be held Sept. 21 at Off-Broadway's 37 Arts. Falsettos' Stephen Bogardus will host the 9 PM concert, which will boast the talents of David Abeles, Jim Bauer, Jennifer Blood, Matt Cavenaugh, Gavin Creel, Jennifer Damiano, Malcolm Gets, Piper Goodeve, Adam Jacobs, Jose Llana, Jeff McCarthy, Meghan McGeary, Mark Mozingo, Brian Munn and Liz Power as well as members of the cast of the upcoming Prospect production of Illyria: Dan Sharkey, Ryan Dietz, Jim Poulos and Tina Stafford. 37 Arts is located in Manhattan at 450 West 37th Street, between 9th and 10th Avenues. Tickets, priced $25, can be purchased by calling (212) 352-3101 or by visiting www.nymf.org.

green eyes, A Contemporary Love Story, Premieres At Fringe


A contemporary love story, green eyes tracks the rise and fall of a relationship over time through folk-rock music and modern dance. The new musical utilizes two singers, two dancers, and a five-piece orchestra to fuse both song and dance, shedding new light on the traditional 'boy meets girl' story.

green eyes, A Contemporary Love Story, Premieres At Fringe


A contemporary love story, green eyes tracks the rise and fall of a relationship over time through folk-rock music and modern dance. The new musical utilizes two singers, two dancers, and a five-piece orchestra to fuse both song and dance, shedding new light on the traditional 'boy meets girl' story.

Guthrie Theater Welcomes Brunswick and Santini to Team


Today, Guthrie Artistic Director Joe Dowling announced the appointments of Jacques Brunswick as the Guthrie's Chief Administrative Officer and Trish Santini as the Director of External Relations

ATW Panel on Theatrical Marketing Held April 25


'Theatrical Marketing and Advertising' will be the focus of the April 25 panel of The American Theatre Wing's Theatre Intern Group

Theatre League Honors Jerry Herman with Distinguished Lifetime Service Award for Touring Broadway


Legendary Broadway composer and lyricist Jerry Herman has been awarded with The League of American Theatres and Producers' Distinguished Lifetime Service Award for Touring Broadway.

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