Viewers Love MARRIED TO JONAS; Series Returns with Big Ratings to E!
The series premiere of Married to Jonas on Sunday, August 19th from 10pm-10:30pm attracted nearly 1.8 million Total Viewers, making it the network's most-watched series debut in over a year.
Married to Jonas posted immediate time period gains at 10pm as it performed more than double the prior 4 week time period with all key measures, including triple-digit gains of +138% with Households (1.43), +157% with Total Viewers and +121% with Adult 18-49 viewers (891,000).
A new original Keeping Up With the Kardashians led the night off at 9pm with a 2.18 Household rating and over 2.7 million Total Viewers, making it one of the most-watched episodes of season 7 to date among Total Viewers.
The series was an instant hit with audiences, attracting nearly 1.8 million total viewers to its season one premiere episode in August 2012. By its second and third weeks, the series ranked as the most watched program in its time period among Women 18-34 against all television competition from 10-10:30pm on Sunday nights - broadcast, cable & pay cable combined. Season one of "Married to Jonas" was also strong in the digital space, generating over a half million video views weekly across platforms.
*Source Nielsen Media Research, Fast Nationals, 8/19/12 Live + Same Day, COV AA% & Impressions.