VIDEO: First Look - CBS's SUPER BOWL'S GREATEST COMMERCIALS 2014
SUPER BOWL'S GREATEST COMMERCIALS 2014 is an interactive countdown special where viewers will be able to vote LIVE on CBS.com for their favorite Super Bowl Commercials. The special, hosted by Boomer Esiason, Analyst for CBS Sports' NFL pre-game show THE NFL TODAY, and Sarah Shahi, star of the CBS drama PERSON OF INTEREST, will be broadcast Wednesday, Jan. 29 (8:00-9:00 PM, ET/PT) on the CBS Television Network.
Below, get a very first look at the commercials which will be featured on the special!
Sponsors present their best commercials during the Super Bowl, and the big game wouldn't be quite the same without them. For the advertising community, the Super Bowl is their Super Bowl, and often creates commercials specifically for the enormous viewership that the game provides. For many, watching the commercials is the most entertaining part of the Super Bowl. Advertisers try to get their money's worth by rolling out their most creative and innovative spots. This one-hour special, now in its 14th year, will originate from MetLife Stadium, home of "Super Bowl XLVIII" and celebrates the pop culture phenomena that has become almost as big as the game itself.
Viewers will get to vote for their favorite Super Bowl commercials from 10 categories (Office, User-Generated, Sexy, Beer, Crazy, Kids, Celebrity, Car, Animal and Soft Drink) and they will go head-to-head on www.cbs.com/superbowl/commercials/, where fans will be able to vote to determine the top three Super Bowl commercials. Those top three will advance to the live vote during the broadcast, when viewers will decide the outcome and the winner will be revealed at the end of the show.
Kevin Frazier, co-anchor of THE INSIDER, will report from various locations in Manhattan to see just how New York is preparing for Super Bowl Sunday. In addition, James Brown, Bill Cowher and Dan Marino from CBS' NFL TODAY will weigh in with their Super Bowl commercial analysis. Also, viewers will be able to catch a sneak peek of this year's most highly-anticipated commercials before the big game, as well as get a behind-the-scenes look at how their favorite spots are made.