Time Warner Cable Sports Reveals Network Launch Plans
Time Warner Cable Sports today unveiled launch plans for the company's two new regional sports networks debuting on October 1, 2012 to serve Southern California-area sports fans. The networks, branded Time Warner Cable SportsNet and Time Warner Cable Deportes, will deliver the region's most comprehensive sports information, complementing a year-round schedule of more than 120 live sports events as the new exclusive local homes of the Los Angeles Lakers, LA Galaxy and Los Angeles Sparks.
Beginning with the 2012-13 NBA season, the networks' exclusive game coverage will include full seasons of Lakers, Galaxy and Sparks games, as well as CIF high school regular season and playoff contests. This is the first time in history that all locally televised Lakers games will be available on one network. Beyond live game coverage, Time Warner Cable Sports is creating a daily programming schedule to give local sports fans comprehensive in-depth coverage, fresh opinions and behind-the-scenes insight into their favorite local teams and personalities.
"We are building Time Warner Cable SportsNet and Time Warner Cable Deportes from the ground up to be the new homes for Southern California sports fans," said Time Warner Cable Sports President David Rone. "Our networks are created around live coverage of some of the region's signature franchises and represent a 24/7 commitment to give fans more access and insight than they have ever seen before."
Added Mark Shuken, Senior Vice President and General Manager for Time Warner Cable Sports Regional Networks, "Because Southern California is home to some of the most intensely loyal fans in the country, we're developing these networks from the fans' perspective and investing in the technology and talent needed to respect that passion. Whether in their living rooms or on the go, fans will always be able to follow their local teams with our multiplatform coverage."
Recognizing the importance of Hispanic consumers in Southern California, Time Warner Cable Sports is launching Time Warner Cable Deportes, the nation's first Spanish-language regional sports network. Time Warner Cable Deportes will broadcast all local Lakers and Galaxy games entirely in Spanish - also a first. To bring this unique and customized experience to its audience, Time Warner Cable Deportes will feature separate production teams, Spanish-speaking talent and a distinct graphics package. Additionally, Time Warner Cable Deportes has built a dedicated team that will oversee the production of original programming including daily local sports news, a daily soccer news show and coverage of other sports including boxing and lucha libre.