TNT Ranks as Basic Cable's No. 1 Network in Primetime for the Week
Driven by the continued success of its coverage of the NBA Playoffs, TNT once again swept the competition last week by ranking as basic cable's #1 network in Primetime delivery of total viewers, households, adults 18-34, adults 18-49 and adults 25-54. TNT also scored a top spot for the week with adults 25-54 in total day.
The NBA Playoffs on TNT averaged a 2.8 U.S. household rating and 4.3 million total viewers through the second round (39 live game telecasts), growing by +8% and +10%, respectively, over last year's comparable coverage (2.6 U.S. HH rating; 3.9 million total viewers).
The NBA Playoffs have led TNT to win the night on cable 18 times among men 18-34 and men 18-49 and 14 times among total viewers. Additionally, TNT's Inside the NBA averaged 2,049,000 total viewers through the second round of the 2014 NBA Playoffs, a +5% increase over last year.
TNT claimed five of basic cable's top 10 programs for the week with total viewers, adults 18-49 and adults 25-54, with Tuesday night's match-up between the Los Angeles Clippers and the Oklahoma City Thunder ranking as the #1 program for the week in with adults 25-54. Among adults 18-34, TNT claimed six of the week's Top 10 programs, including five NBA Playoff match-ups and Tuesday night's installment of Inside the NBA Playoffs.
TNT's exclusive coverage of the NBA Western Conference Finals continues Wednesday, May 21, at 9 p.m. (ET) with Game 2 between the Oklahoma City Thunder and San Antonio Spurs.