tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

Science Channel's FIREFLY: BROWNCOATS UNITE Scores 1.2 Million Viewers

Related: Science Channel

FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

Related Articles


Related Links
Discovery & Science Channel to Premiere PUNKIN CHUNKIN: SUPERCHUNK!, 11/29Discovery & Science Channel to Premiere PUNKIN CHUNKIN: SUPERCHUNK!, 11/29
November 24, 2014
VIDEO: Christina Aguilera Sings at Breakthrough Prize CeremonyVIDEO: Christina Aguilera Sings at Breakthrough Prize Ceremony
November 16, 2014
Animal Planet to Air New Natural History Special THE REAL APES OF THE PLANET 10/21Animal Planet to Air New Natural History Special THE REAL APES OF THE PLANET 10/21
by Casey Judge - October 01, 2014
The Hub Network to Become Discovery Family Channel Beginning 10/13The Hub Network to Become Discovery Family Channel Beginning 10/13
September 25, 2014
Science Channel Announces HOW IT'S MADE WEEK, Beg. 9/29Science Channel Announces HOW IT'S MADE WEEK, Beg. 9/29
September 24, 2014


About Author

Subscribe to Author Alerts

BLOGS
Spoiler Alert! Recap and Review: What Did We Learn from THE MAKING OF PETER PAN LIVE!?Spoiler Alert!: What Did We Learn from THE MAKING OF PETER PAN LIVE!? BWW Interview: Ricky Ubeda & Valerie Rockey Chat SYTYCD Tour, Living in Close Quarters,  Future Plans
BWW Interview: Ricky & Valerie Chat SYTYCD Tour, Future Career Plan

Become a Fan, Follower & Subscriber

   
Advertisement