Ratings for AMERICAN IDOL Premiere - Part 2 Remain Soft in Key Demo
Although Part 2 of the Season 13 premiere of FOX's American Idol held the number one spot in its time slot against last night's competition, ratings for key demographics remained low and substantially down from last year. The network's juggernaut was up against some mild competition, including comedy repeats on CBS and original episodes over at NBC.
According to Nielsen estimates, "American Idol," averaged a 3.8 rating/11 share in adults 18-49 and 13.2 million viewers overall for its two-hour Thursday premiere. This marks a decrease of 32% in 18-49 (from 5.6) and 19% in total viewers (from 16.3 million) from its opening Thursday night in 2013 and marks the singing competition's softest debut to date.
On the bright side, Idol dominated its combined competition from all three major networks in adults 18-49 (3.8 to 3.6) while delivering as many total viewers as the three networks put together (13.2 million vs. 13.5 million). FOX hopes that next week's broadcast of the show, which will lead into the series debut of 'Rake', starring Greg Kinnear, will boost its performance thus far this season.
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About AMERICAN IDOL:
No other show in TV HISTORY has proven to be a force in the entertainment industry like AMERICAN IDOL. American Idol solidified itself as the No. 1 television show for nine consecutive seasons and, following its 12thseason, still remains a Top 5 program. IDOL is the gold standard and the only TV singing competition show to produce hit recording artists. From the first-ever IDOL winner, Kelly Clarkson, who continues to dominate the charts with three Grammy Awards under her belt, to Season 11 winner Phillip Phillips, whose debut single, "Home," has become the best-selling single of any IDOL to date, American Idol is a bona fide cultural phenomenon. Season 12 winner Candice Glover continues to show the strength of the IDOL brand when her album, "Music Speaks," was the first album from an IDOL to debut in the Top 5 on iTunes when it was issued for pre-order on the night of the series' season finale.
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