REAL HUSBANDS OF HOLLYWOOD Premiere Draws Big Numbers for BET
REAL HUSBANDS OF HOLLYWOOD, BET
The BET premiere of Real Husbands of Hollywood debuted Tuesday night to a total of 4.1 million viewers during its 10:00 p.m.* premiere. When combined with its 11:00 p.m. encore, the premiere episode attracted 6.5 million total viewers. Another new series, Second Generation Wayans debuted at 10:30 p.m. pulling in 3.4 million total viewers. When combined with its 11:30 p.m. encore, the premiere episode attracted 4.7 million total viewers. All told, BET's entire Tuesday night scripted block drew over 11 million total viewers!
REAL HUSBANDS OF HOLLYWOOD is now the #1 sitcom premiere telecast on cable this season among households, all viewers and adults 18-49 and a top 3 sitcom debut in cable TV history among adults 18-34, only behind BET's sitcom debut of THE GAME season 4 (#1) and LET'S STAY TOGETHER season 1 (#2).
SECOND GENERATION WAYANS debut at 10:30 p.m. is the #1 Tuesday cable original series telecast in its time-slot this season among all adults 18-34, adults 18-49 and women 18-49, delivering triple and double digit timeslot gains. And, Second Generation Wayans is also the #2 sitcom premiere on Cable this season behind the Real Husbands of Hollywood series debut.
Digital highlights include:
· The premiere of Real Husbands of Hollywood was the 2nd most social show on TV with engagement of close to half a million. (source: Social guide)
· Traffic to BET.com on the day of the premieres of Real Husbands of Hollywood and Second Generation Wayans doubled as compared to the day before. (source: Omniture)
· Traffic to Real Husbands of Hollywood and Second Generation Wayans content tripled on the day of the premieres as compared to the day before. (source: Omniture)
· Our hashtag #RHOH was the #1 Trending Topic worldwide on Twitter (source: Trendrr)
· The premiere of Second Generation Wayans was in the top 10 most social shows on cable (source: Social Guide)
· Over two million people have come to BET.com to look at content for these two shows.
Encore telecasts of the debut episodes of Real Husbands of Hollywood and Second Generation Wayans include:
· 8:00 p.m.: Real Husbands of Hollywood
· 8:30 p.m.: Second Generation Wayans
· 9:00: Real Husbands of Hollywood
· 9:30: Second Generation Wayans
· 10:00 p.m.: Real Husbands of Hollywood
· 10:30: Second Generation Wayans
· 11:00: Real Husbands of Hollywood
· 11:30 p.m.: Second Generation Wayans
· 10:30 p.m.: Real Husbands of Hollywood
· 11:00 p.m.: Second Generation Wayans
· 11:30 p.m.: Real Husbands of Hollywood
Source: BET Corporate Research via The Nielsen Company LIVE + SAME DAY DATA
*All times are ET/PT.