NBC's PARENTHOOD Currently at Season Highs & Up Week-to-Week

By: Nov. 21, 2014
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"Parenthood" (1.5/4 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET) is currently up week to week by +40% in 18-49 rating (1.4 vs. 1.0) and +27% in total viewers (4.578 million vs. 3.607 million), to season highs in 18-49 and total viewers, pending updates. "Parenthood" is currently reporting its highest results in more than a year, since Oct. 3, 2013 in 18-49 (1.5) and since Sept. 26, 2013 in total viewers (5.056 million), pending updates.

"Parenthood" is currently #2 in the slot among ABC, CBS and NBC, ahead of "Elementary," in adults, men and women 18-49; adults, men and women 18-34 and adults and women 25-54, pending updates.

"Parenthood" will add substantial audience via time-shifting, increasing last week by +78% when L+3 time-shifted viewing was added to this next-day L+SD rating (from a 1.04 to a 1.85) and 2.1 million viewers overall (from 3.6 million to 5.7 million).

Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 166 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening six weeks of the season, 100 represents an average concentration of those homes).


"The Biggest Loser" (1.3/4 in 18-49, 5.1 million viewers overall from 8-9 p.m. ET) is currently scoring a five-week high in 18-49, with its best rating since Oct. 16 (1.3) and matching its high since the show's season premiere on Sept. 11 (1.6), pending updates.

In total viewers, "Biggest Loser" is currently at its biggest overall audience since the season premiere (5.4 million).


"Bad Judge" (1.2/3 in 18-49, 4.1 million viewers overall from 9-9:30 p.m. ET) is currently delivering a five-week high in 18-49, with its best rating since Oct. 16 (1.2), pending updates. "Bad Judge" is currently up +33% week to week in 18-49 (1.2 vs. 0.9), pending updates.

Last Night's "Bad Judge" is currently retaining 92% of its lead-in from "The Biggest Loser" in adults 18-49, its best retention since Oct. 16 (92%), and is retaining 100% in adults 18-34 (0.8 vs. 0.8) while building by +11% in women 18-34 (1.0 vs. 0.9).


"A-to-Z" (0.9/3 in 18-49, 3.0 million viewers overall from 9:30-10 p.m. ET) is currently scoring four-week highs in 18-49 and total viewers (best since Oct. 23, 0.9 in 18-49, 3.1 million viewers overall), pending updates. "A-to-Z" is currently up week to week by +50% in 18-49 (0.9 vs. 0.6) and by +30% in total viewers (3.048 million vs. 2.350 million), pending updates.

"A-to-Z" is retaining 75% of its lead-in from "Bad Judge" in adults 18-49 and holding 89% of its lead-in in men 18-49 (0.8 vs. 0.9), pending updates.


Last Week's L+3 Results:
"Biggest Loser" on Nov. 13 grew by +31% in 18-49 (from a 1.16 to a four-week high 1.52) and 878,000 viewers overall (from 4.5 million to 5.4 million) going from L+SD to L+3.
"Bad Judge" grew by +37% in 18-49 (from a 0.89 to a 1.22) and 888,000 viewers overall (from 3.7 million to 4.6 million)
"A-to-Z" increased by +34% in 18-49 (from a 0.61 to a 0.82 and 515,000 viewers overall (from 2.4 million to 2.9 million)
"Parenthood" grew by +78% in 18-49 (from a 1.04 to a 1.85) and 2.1 million viewers overall (from 3.6 million to 5.7 million).


In Late-Night Metered Markets Thursday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.6/7.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 1.0/5.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/5 in metered-market households and a 0.7/4 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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