NBC's BLINDSPOT Grows by +77% in 18-49 Rating & Over +2.9 M Viewers Overall

By: Sep. 29, 2016
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NBC"s BLIND SPOT (1.2/5 in 18-49, 5.6 million viewers overall from 8-9 p.m. ET) Is extremely close to rounding up to a 1.3 (currently reporting a 1.248 in these prelim fast-affiliate ratings). Even so, is running within 0.1 of its week-ago rating in 18-49 (1.2 vs. 1.3) and is retaining 92% in total viewers (5.567 million vs. 6.082 million).

Is also running within a tenth of a point of what it was averaging at the end of last season with a "Voice" lead-in in 18-49 (1.2 vs. 1.3 during the May sweep) and is up in total viewers (5.567 million vs. 5.540 million).

Is up +9% versus NBC's average in the hour last season in 18-49 (1.2 vs. 1.1, L+SD non-sports).

Will add significant viewership via time-shifting and VOD - the previous week's "Blindspot" grew by +77% in 18-49 rating (from a 1.3 to a 2.2) and more than +2.9 million viewers overall (6.1 million to 9.0 million) going from L+SD to L+6.

Upscale: Is delivering a strong upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

"Law & Order: Special Victims Unit" (1.5/5 in 18-49, 6.0 million viewers overall from 9-10 p.m. ET): Is very close to rounding up to a 1.6 (currently reporting a 1.542 in these prelim fast-affiliate ratings).

Opposite the season premiere of CBS's "Criminal Minds," grows +15% versus what the show was averaging at the end of last season in 18-49 (1.5 vs. 1.3 during the May sweep).

Builds by +25% on its lead-in in 18-49 and +9% in total viewers.

Will add substantial viewership via time-shifting and VOD - last week's "Law & Order: SVU" grew by +72% in 18-49 rating (from a 1.8 to a 3.1) and +3.4 million viewers overall (7.8 million to 11.2 million) going from L+SD to L+6.

"Chicago P.D." (1.5/5 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET): Cuts ABC's margin in half week to week, pulling within 0.3 of "Designated Survivor" this week (1.5 vs. 1.8) versus a 0.6 gap last week (1.6 vs. 2.2).

Wins the slot among ABC, CBS and NBC, beating "Designated Survivor" in adults 18-34 (1.1 vs. 1.0) and women 18-34 (1.5 vs. 1.0) and ties it in women 18-49 (1.8 vs. 1.8).

Versus the season premiere of CBS's "Code Black," finishes within 0.1 of last week's season premiere in 18-49 (1.5 vs. 1.6), to outrate "Code Black" in adults 18-49 and every other key demographic.

Grows +15% versus what the show was averaging at the end of last season in 18-49 (1.5 vs. 1.3 during the May sweep).

Will add significant viewership via time-shifting and VOD - last week's "Chicago P.D." increased by +69% in 18-49 (1.6 to 2.7) and +3.7 million viewers overall (6.9 million to 1.06 million) going from L+SD to L+6.

In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) tied CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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