NBCSN to Present #NASCARTHROWBACK, 6/29

By: Jun. 22, 2016
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NBCSN presents #NASCARThowback, the ultimate NASCAR viewing party, Wednesday, June 29th at 8 p.m. ET. Through on-air social integrations fans can relive the 2001 July Daytona race with their favorite past and present NASCAR drivers, on-air personalities and race teams. NBCSN encourages viewers to react live, tweeting their thoughts and showcasing their own at-home watch parties throughout the two-hour cut down race from Daytona International Speedway. The iconic race from fifteen years prior saw Dale Earnhardt Jr. capture his emotionally charged victory.

The first completely interactive on-air race, fans can tweet using #NASCARThrowback and potentially see their tweets, and those of their favorite drivers, appear on screen during the broadcast. The tweets will be pulled into NBCSN's broadcast center and featured alongside the race, giving viewers a glimpse into what drivers and other viewers were thinking during this unforgettable race.

NBC Sports' production team is just 10 days away from the 2016 debut of live NASCAR Sprint Cup and XFINITY racing, set to unfold over Independence Day weekend celebrations from Daytona International Speedway, and highlighted by the Coke Zero 400 on Saturday, July 2nd at 7 p.m. ET.



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