NBC finishes #1 Monday night among the Big 4 networks in adults, men and women 18-49 and 25-54, led by the #1 show of the night on those nets in each of those measures, "The Voice." Note the NBC station in Portland carried NBA basketball.
NBC's "The Voice" (1.9/7 in 18-49, 9.3 million viewers overall from 8-10:01 p.m. ET) wins the time period over "Dancing With the Stars" by a +19% margin in adult 18-49 rating (1.9 vs. 1.6). Is the #1 show of the night in adults 18-49 as well as men and women 18-49 and adults, men and women 25-54. Retains 95% week to week in 18-49 (1.9 vs. 2.0) and 97% of in total viewers (9.267 million vs. 9.570 million). Will add substantial viewership via time-shifting and VOD - so far this season, "The Voice" is growing by +26% in 18-49 rating going from L+SD to L+7 (from a 2.52 to a 3.18) and +2.0 million viewers overall (11.0 million to 13.0 million). Upscale: Monday's "The Voice" is delivering a strong upscale audience this season, indexing at a 115 among adults 18-49 in $100K+ homes (with 100 representing an average concentration of those homes). "Taken" (0.8/3 in 18-49, 4.6 million viewers overall from 10:01-11 p.m. ET): Wins the slot among ABC, CBS and NBC in adults, men and women 18-49 and 25-54, as well as total viewers. Is currently up week to week in total viewers (4.624 million vs. 4.550 million), pending updates. Is currently delivering its most-watched episode since April 3 (4.7 million). Will add significant viewership via time-shifting and VOD - so far this season, "Taken" has increased by +30% in 18-49 rating going from L+SD to L+7 (from a 1.13 to a 1.47) and +1.9 million viewers overall (5.6 million to 7.5 million).Videos