NBC Wins Monday Among the Broadcast Nets in 18-49, 'VOICE' Is #1 Show

By: Apr. 25, 2017
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC finishes #1 Monday night among the Big 4 networks in adults, men and women 18-49 and 25-54, led by the #1 show of the night on those nets in each of those measures, "The Voice." Note the NBC station in Portland carried NBA basketball.

NBC's "The Voice" (1.9/7 in 18-49, 9.3 million viewers overall from 8-10:01 p.m. ET) wins the time period over "Dancing With the Stars" by a +19% margin in adult 18-49 rating (1.9 vs. 1.6). Is the #1 show of the night in adults 18-49 as well as men and women 18-49 and adults, men and women 25-54. Retains 95% week to week in 18-49 (1.9 vs. 2.0) and 97% of in total viewers (9.267 million vs. 9.570 million). Will add substantial viewership via time-shifting and VOD - so far this season, "The Voice" is growing by +26% in 18-49 rating going from L+SD to L+7 (from a 2.52 to a 3.18) and +2.0 million viewers overall (11.0 million to 13.0 million). Upscale: Monday's "The Voice" is delivering a strong upscale audience this season, indexing at a 115 among adults 18-49 in $100K+ homes (with 100 representing an average concentration of those homes).

"Taken" (0.8/3 in 18-49, 4.6 million viewers overall from 10:01-11 p.m. ET): Wins the slot among ABC, CBS and NBC in adults, men and women 18-49 and 25-54, as well as total viewers. Is currently up week to week in total viewers (4.624 million vs. 4.550 million), pending updates. Is currently delivering its most-watched episode since April 3 (4.7 million). Will add significant viewership via time-shifting and VOD - so far this season, "Taken" has increased by +30% in 18-49 rating going from L+SD to L+7 (from a 1.13 to a 1.47) and +1.9 million viewers overall (5.6 million to 7.5 million).

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos