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NBC Tops Primetime Ratings for 10th Time This Summer

NBC Tops Primetime Ratings for 10th Time This Summer

NBC has tied for #1 for the Primetime week of Aug. 18-24 among the Big 4 networks in adults 18-49, marking the 10th time this summer NBC has finished #1 or tied for #1 among those nets, making it the only Big 4 network to have won more than three weeks since the close of the traditional season. For the week, NBC averaged a 1.2 rating, 4 share in adults 18-49 and 5.1 million viewers overall, according to "live plus same day" viewing figures from Nielsen Media Research.

Tuesday's "America's Got Talent" tied for #5 among Primetime programs on ABC, CBS, NBC and FOX last week in adults 18-49 and teamed with the Wednesday edition to generate the #1 and #2 ratings on those nets in total viewers. Sunday's Bengals-Cardinals NFL Preseason telecast ranked #4 on the Big 4 in adults 18-49 and was the #1 Primetime telecast on those nets in men 18-34, 18-49 and 25-54.

Joining Sunday football and the Tuesday "Talent" in the top 25 for the week among Primetime shows on the Big 4 in adults 18-49 were Wednesday's "Talent" (#7), Monday's "American Ninja Warrior" (#8), Monday's "Running Wild with Bear Grylls" (tied for #19), Friday's "Dateline NBC" rebroadcast (tied for #19), Wednesday's "Talent" encore (tied for #19) and Tuesday's "Food Fighters" (tied for #24). Rankings exclude sports pre- and post-game shows.

Through 48 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

Versus one year ago, NBC is up +14% for the broadcast year to date in adults 18-49 (2.4 vs. 2.1).

In total viewers, NBC ranks #2 for the broadcast year with an average of 8.2 million viewers, which is its biggest overall audience 48 weeks into the season in six years (since 2007-08, 8.5 million). Versus one year ago, NBC is up +25% season to date in total viewers (8.2 million vs. 6.6 million).

Primetime averages for the week of Aug. 18-24 in adults 18-49 are: CBS, 1.2/4; NBC, 1.2/4; ABC, 0.9/3; Fox, 0.8/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 5.8 million; NBC, 5.1 million; ABC, 4.0 million; Fox, 2.6 million; and CW, 0.9 million.

Season-to-date averages are: NBC, 2.4/7; Fox, 2.1/7; CBS, 2.0/6; ABC, 1.9/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 9.4 million; NBC, 8.3 million; ABC, 7.0 million; Fox, 6.3 million; and CW, 1.7 million.

NBC highlights for the week of Aug. 18-24:

Monday: "Running Wild with Bear Grylls" (1.1/4 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) matched the year-ago "Get Out Alive with Bear Grylls" in 18-49 (1.1 vs. 1.1 from 9-10 p.m. on Monday, Aug. 19, 2013) and was up +11% in total viewers (3.8 million vs. 3.4 million).

"American Ninja Warrior" (1.8/6 in 18-49, 5.7 million viewers overall from 9-11 p.m. ET) won the time period among the Big 4 in every key demographic and tied for the #1 adult 18-34 rating of the night on the Big 4. From its first half-hour to its fourth, "Ninja" grew +25% in 18-49 rating (to a 2.0 from a 1.6) and +22% in total viewers (6.2 million vs. 5.1 million). "American Ninja Warrior" delivered the show's biggest overall audience since July 21 and second biggest of the season.

Tuesday: NBC won Tuesday night among the Big 4 in adults 18-49, total viewers and all other key measures, led by the #1 show of the night on those nets in all key measures, "America's Got Talent" (2.0/7 in 18-49, 9.5 million viewers overall from 9-11 p.m. ET). "America's Got Talent" won the slot by a +122% margin among the Big 4 (with a 2.0 rating vs. a 0.9 for the original competition of #2 ABC).

"Food Fighters" (1.0/4 in 18-49, 4.6 million viewers overall from 8-9 p.m. ET) grew week to week by +6% in total viewers (4.6 million vs. 4.3 million) to its top result in three weeks. "Food Fighters" ranked #1 in The Hour among ABC, CBS, NBC and FOX in adults, men and women 18-34. From half-hour to half-hour, "Food Fighters" grew in every key measure, including a gain of +22% in adults 18-49 (1.1 vs. 0.9).

Wednesday: NBC ranked #1 for the night in total viewers with the #1 show of the night by that measure, "America's Got Talent" (1.9/6 in 18-49, 9.4 million viewers overall from 9-10:01 p.m. ET), which won its time period among ABC, CBS, NBC and FOX in every key measure. "America's Got Talent" built by +73% on its lead-in from an 8 p.m. encore in 18-49 and by +66% in total viewers.

"Taxi Brooklyn" (0.8/3 in 18-49, 4.6 million viewers overall from 10:01-11 p.m. ET) finished within 0.1 of a point of CBS's "Extant" for #1 in the slot among ABC, CBS and NBC and within 0.2 of "Taxi's" 18-49 series high (1.0). Versus "Camp" in this time period on the same night last year, "Taxi Brooklyn" was up +46% or 1.4 million persons in total viewers (4.6 million vs. 3.2 million).

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