NBC NIGHTLY NEWS Wins 20th Consecutive Season Across the Board

By: Sep. 20, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC NIGHTLY NEWS WITH LESTER HOLT finished the 2015-16 season ranked #1 in total viewers and all demos, marking its 20th consecutive across-the-board season win. Nightly News averaged 8.577 million total viewers for the season, +274,000 (+3%) ahead of ABC and +1.567 million (+22%) more than CBS.

In the key A25-54 demo, the NBC broadcast averaged 2.1 million A25-54 viewers, leading ABC by +244,000 (+13%) and CBS by +483,000 (+30%). Nightly News improved its A25-54 lead over ABC by over 687% from the previous season (+244,000 lead for 2015-16 season vs. +31,000 for 2014-15 season) and added the most A25-54 viewers versus last season (+35,000, +2%). Nightly News more than doubled its A18-49 advantage over ABC versus last season (105%, vs. a +102,000 lead last season), averaging 1.514 million A18-49 viewers, outperforming ABC by +209,000 (+16%) and CBS by +415,000 (+38%).

Nightly News won across the board for the third quarter of 2016, averaging 8.182 million total viewers, outperforming ABC by 506,000 (+7%) and CBS by +1.867 million (+30%). Nightly News averaged 2.076 million A25-54 viewers, +420,000 (+25%) more than ABC and +634,000 (+44%) ahead of CBS. Among A25-54 viewers, Nightly News has won 31 of the last 34 quarters.

Nightly News was also #1 across the board for the week of September 12, averaging 7.76 million total viewers, leading "ABC World News Tonight" by +61,000 (+1%) and "CBS Evening News" by +1.49 million (+24%). The NBC News broadcast has won across the board for 10 consecutive weeks, while topping among total viewers for 12 of the past 14 weeks.

Nightly News continues its dominance in the demo, averaging 1.9 million A25-54 viewers, leading ABC by +224,000 (+14%) and CBS by +452,000 (+32%). Among A18-49, Nightly News averaged 1.4 million viewers, topping ABC by +208,000 (+18%) and CBS by +380,000 (+39%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 59 of the last 60 weeks.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos