In the first week of the new year, NBC NIGHTLY NEWS WITH LESTER HOLT drew record-high ratings among both total viewers and younger demos A25-54 and A18-49. Nightly posted its biggest total viewer audience in five weeks (since week of 11/30/15) and biggest A25-54 and A18-49 audiences in seven weeks (since week of 11/16/15).
The
NBC broadcast topped
ABC by +225,000 viewers A25-54, marking the 7th time in the past 9 weeks that Nightly has won the key demo by over 200,000 viewers. This is Nightly's sixth consecutive demo victory and 27th in the 29 weeks since Holt was named anchor.
Season-to-date, Nightly is the #1 evening newscast across the board and the only network to post growth in the A25-54 demo.
NOTE: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample -- so year-to-year and other comparisons are versus pre-NPX data.
Weekly Highlights
Nightly averaged 9.687 million total viewers, leading
CBS EVENING NEWS by +1.481 million (+18%).
Nightly averaged 2.418 million A25-54 viewers, outperforming
ABC WORLD NEWS Tonight by +225,000 (+10%) and
CBS EVENING NEWS by +437,000 (+22%).
Nightly delivered a 2.04 A25-54 rating, +0.19 points ahead of
ABC and +0.37 points more than CBS.
Nightly averaged 1.779 million A18-49 viewers, +242,000 (+16%) more than
ABC and +419,000 (+31%) more than CBS.
Nightly delivered a 1.40 A18-49 rating, +0.19 points higher than
ABC and +0.33 points better than CBS.
Season-to-Date Highlights
Nightly averages 8.931 million total viewers, +293,000 (+3%) ahead of
ABC and +1.503 million (+20%) more than CBS.
Nightly averages 2.383 million A25-54 viewers, leading
ABC by +189,000 (+10%) and
CBS by +466,000 (+27%).
Nightly has widened its A25-54 lead vs.
ABC by 182,000 viewers versus last season (+189,000 lead this season vs. a +7,000 gap last year). Nightly has also improved its A25-54 gap over
CBS by 9% versus last season (466,000 lead this season vs. +429,000 a year ago).
Nightly averages 1.561 million A18-49 viewers, outperforming
ABC by +222,000 (+17%) and
CBS by +416,000 (+36%).
Nightly has widened its A18-49 advantages this season over both
ABC (+71%) and
CBS (+4%).
Comments
To post a comment, you must
register and
login.