NBC Dominates Primetime Week, Winning In All Key Measures

With two primetime NFL games and the Monday and Tuesday finales of "The Voice" accounting for four of the week's top eight primetime programs on the Big 4 networks in both adults 18-49 and total viewers, NBC has dominated the ratings week of Dec. 12-18, winning among ABC, CBS, NBC and FOX in 18-49, total viewers and every other key ratings category and growing versus the same week last year in all those measure.

This is NBC's sixth consecutive weeklong win in 18-49 and fourth in a row in total viewers.

NBC also won the week counting entertainment programs only, and ranked #1 or tied for #1 among the Big 4, excluding sports, in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

In both 18-49 and total viewers, NBC claimed four of the week's top eight rankings among primetime shows on ABC, CBS, NBC and Fox. In 18-49, rankings were: "Sunday Night Football," #1; "Thursday Night Football," #2; Tuesday's finale of "The Voice," #5; and Monday's "Voice," tied for #7. Also finishing within the top 25 were Tuesday's "Voice" encore recap, tied for #12; Wednesday's "A SATURDAY NIGHT LIVE Christmas Special," tied for #14; and Wednesday's "A Pentatonix Christmas Special," tied for #21. Rankings exclude sports pre- and post-game shows..

The Buccaneers-Cowboys "Sunday Night Football" telecast ranked #1 among all Big 4 primetime programs last week in every key ratings measure.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and every other key demographic.

In total viewers, NBC is running within just 468,000 persons of #1 CBS, cutting the year-ago CBS margin (+1.499 million) by more than two-thirds.

Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 in adults 25-54, adults 18-34 and every key adult-female demo.

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