GSN to Air Original Episodes of Game Show MINUTE TO WIN IT
GSN has ordered 40 one-hour original episodes of the successful game show MINUTE TO WIN IT - marking the first time the series has been developed by a U.S. cable network. The episodes are to be produced by Shine America - based on the format owned by Shine's sister company Friday TV. MINUTE TO WIN IT begins production in March and is slated to premiere in late 2013.
"MINUTE TO WIN IT is a buzzy, addictive and social media-friendly show and we are excited to be producing 40 new hour-long episodes," said Amy Introcaso-Davis, GSN Executive Vice President, Programming.
"MINUTE TO WIN IT has become a global phenomenon and we are thrilled to be bringing it to GSN's avid fan base," said Eden Gaha, President, Shine America. "With original games and some timeless classics, our goal is to make this new season a family favorite."
Since its debut on GSN in July 2012, MINUTE TO WIN IT has become a top performer, ranking as GSN's #1 program among viewers 2-17 and 18-34. In addition, MINUTE TO WIN IT has increased viewership among all demos in its primary time slot especially in the coveted W18-49 (+36%) and W25-54 (+48%).
In each one-hour episode of MINUTE TO WIN IT, competitors face 10 challenges that escalate in level of difficulty using everyday household items. Each game has a one-minute time limit and failure to finish the task on time will eliminate the contestant. At various points throughout the game, the competitor can walk away with the money earned up to that point - but it'll take nerves of steel to complete all 10 tasks to win $100,000.
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, mobile and social games, and cash competitions. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, please visit GSNTV.com.
About SHINE AMERICA
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360° division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
More On: GSN, DIRECTV, Sony Pictures Entertainment.