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Estelle, B.o.B, Jay Sean Announced for 2nd Season of 'Rising Icons'

Estelle, B.o.B, Jay Sean Announced for 2nd Season of 'Rising Icons'

GREY GOOSE ENTERTAINMENT(R) proudly presents the second season of the acclaimed RISING ICONS, a television series recognizing eight of the most influential artists currently taking the music scene by storm. Premiering this August on BET and Centric Networks, each episode takes viewers behind the scenes with modern day pop stars, musical revolutionaries, sexy soulful singers and emerging hip hop artists. RISING ICONS chronicles the artists' lives both on and off the stage, at home and on the road, giving an inside glimpse into their roads to stardom. Talent for this season includes: B.o.B, ELEW, Estelle, J. Cole, Jay Sean, Jeremih, Laura Izibor, and Melanie Fiona. The presentation of this series on BET and Centric Networks also completes a multi-platform execution with further visibility on BET.com.

Created by GREY GOOSE ENTERTAINMENT, the show highlights some of the world's best and brightest performers. RISING ICONS allows viewers to join the artists on their personal journeys featuring candid commentary on their passions, motivation and inspiration.

"These multi-talented artists possess wide global appeal and embody the essence of what it takes to be considered best-in-class in their industry. Viewers will be inspired as they witness the seminal moments we capture that change these artists' lives forever," said Robert Friedman, president of media and entertainment @radical.media.

"We are thrilled to have the opportunity to spotlight the exceptionally talented artists profiled in the second season of RISING ICONS," said Alvin Bowles, Senior Vice President, Brand Solutions for BET Networks. "Our relationship with GREY GOOSE ENTERTAINMENT in this endeavor is an integral one that reflects BET's commitment to branded entertainment initiatives that bring our viewers closer to the new wave of emerging talent in the music industry."

The TV series will run concurrent with the "GREY GOOSE ENTERTAINMENT presents RISING ICONS Concert Tour," which spotlights the talent in twelve cities across America, including Atlanta, Charlotte, Chicago, Cleveland, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, St. Louis and Washington D.C. The combination of the tour and the RISING ICONS TV series gives fans and consumers an opportunity to watch the success stories of today's hottest artists and then experience their live concert performances on a local level. Concert information can be found at http://uptownmagazine.com, the digital and print media partner for the RISING ICONS Tour. The tour and local activation will be managed by BoulevardOne Marketing.

RISING ICONS is created and executive produced by Chauncey Hamlett and Shane M. Graber for GREY GOOSE ENTERTAINMENT and executive produced by Jon Kamen, Robert Friedman and Justin Wilkes for @radical.media. Lauren Lazin (MTV's True Life, Diary and Tupac: Resurrection) serves as the series co-executive producer and director. Jon Doran (Iconoclasts, Beastie Boys: Awesome, I Shot That!) is the series producer.

For more information, visit www.BET.com/risingicons for air times and http://uptownmagazine.com for tour dates, artist downloads and more.

ARTIST BIOGRAPHIES

B.o.B

B.o.B is an American hip hop performer, singer/songwriter and producer hailing from Decatur, Georgia. His music is a blend of alternative rock, hip hop, techno, funk and doo wop. Born Bobby Ray Simmons, the Atlanta-based artist was signed to rapper T.I.'s Grand Hustle/ Atlantic Records label in 2007 after achieving local success through his mixtapes "Eastside" and "The 12th Dimension" with his single "Haterz Everywhere." His debut album "The Adventures of Bobby Ray," with his radio hit "Nothing on You" featuring Bruno Mars, continues to build the momentum for his commercial success. He is nominated for three 2010 B.E.T. Awards including Best Male Hip Hop Artist, Best Collaboration and Video of the Year.

ELEW

ELEW, born Eric Lewis, is an American jazz musician making a substantial impression on the music world with a thunderous new style of playing: an inspired melding of ragtime, rock and pop that he calls Rockjazz. He is a 5th generation classically trained pianist who won a full scholarship to Manhattan School of Music. The piano iconoclast ELEW has toured with jazz luminaries like Cassandra Wilson, Wynton Marsalis and performed for President and First Lady Barack and Michelle Obama. On his summer tour of 2009, ELEW recorded his debut album entitled ELEW Rockjazz: Vol. 1 which was released in March 2010. He continues to gain notoriety with his blistering renditions of infectious rock and pop anthems by Coldplay, The Killers, Nirvana, and more.


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