Disney Channel's 'Good Luck Charlie' Debut Breaks Records

Ratings Highlights for Sunday, April 4, 2010 Final Ratings

Debut of Disney Channel's "Good Luck Charlie" Charms American Viewers

Launches as the Net's No. 1 Sunday Series Premiere Ever and its No. 1 Non-Sequel/Non-DCOM-Premiere-Driven Debut in Over 4 Years

Stands as the Week's No. 1 TV Telecast in Kids 6-11 and Tweens 9-14, and Cable's No. 1 Scripted Telecast in Total Viewers

Ranks as TV's No. 1 Scripted Show in the Half-Hour in Total Viewers, and TV's No. 1 Telecast in Kids 6-11 and Tweens 9-14

"Good Luck Charlie" (8:30-9:00 p.m.) The debut of Disney Channel original series "Good Luck Charlie" ranked as the net's No. 1 Sunday premiere on record in Total Viewers (4.7 million), Kids 6-11 (2.0 million/8.2 rating) and Tweens 9-14 (2.0 million/8.1 rating), and its most-watched series debut overall since the launch of spin-off series "The Suite Life on Deck" (9/26/08). "Good Luck Charlie" ranked as TV's No. 1 scripted show at 8:30 p.m. in Total Viewers (No. 1 cable overall), and was TV's No. 1 telecast for the week in Kids 6-11 and Tweens 9-14.

In addition, "Good Luck Charlie" was Disney Channel's most-watched non-sequel/non-DCOM-premiere-driven series premiere in Total Viewers, Kids 6-11 and Tweens 9-14 in more than 4 years since "Hannah Montana" on Friday, 3/24/06.

At 8:30 p.m., "Good Luck Charlie" ranked as TV's No. 1 scripted show in Total Viewers and defeated the nearest entertainment cable competition, Discovery ("Life," part 5), by a hefty 38% (4.7 million vs. 3.4 million).

In target kids, "Good Luck Charlie" dominated its time period, more than tripling runner-up Cartoon Network in Kids 6-11 (266% - 2.0 million vs. 546,000), and quintupling runner-up Nick-at-Nite in Tweens 9-14 (406% - 2.0 million vs. 395,000).

"Good Luck Charlie" surged over its half-hour "High School Musical 3: Senior Year" lead-in, increasing by 18% in Total Viewers (4.7 million vs. 4.0 million), by 43% in Kids 6-11 (2.0 million vs. 1.4 million) and by 33% in Tweens 9-14 (2.0 million vs. 1.5 million).

"Good Luck Charlie" doubled the year-ago (4/5/09) time period average in Tweens 9-14 (100% - 2.0 million vs. 1.0 million) and posted hefty double-digit percent increases in Total Viewers (+81% - 4.7 million vs. 2.6 million) and Kids 6-11 (+82% - 2.0 million vs. 1.1 million).

(Source: Nielsen Media Research (National Ratings, 4/4/10; week of 3/29/10-4/4/10). Ratings based on national rating unless otherwise noted.

 

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