Discovery's GOLD RUSH, JUNGLE GOLD Premieres Smash Ratings Records

By: Oct. 31, 2012
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

With the return of hit series GOLD RUSH and the premiere of all-new series JUNGLE GOLD on Friday, October 26th, Discovery Channel was the top network on ALL OF TELEVISION among men (M25-54, M18-49 and M18-34 delivery) for the night, and outperformed programming on CBS, ABC, NBC and FOX. Discovery was also the #1 cable network among P25-54, M25-54 and Men 2+ delivery. The strong ratings for both GOLD RUSH and JUNGLE GOLD resulted in Discovery Channel's highest-rated October night in the history of the network.

GOLD RUSH season premiere "Million Dollar Season" at 9PM E/P earned a 2.90 HH / 2.43 P25-54 / 3.27 M25-54 AA%, delivered 4.45 million viewers P2+, and posted double-digit gains over the season two launch in all key demos. The premiere was also the network's highest-rated primetime telecast in all of 2Q12, 3Q12 and 4Q12 to date (P2+, P25-54 delivery).

Freshman series JUNGLE GOLD at 10PM ET/PT earned a 1.85 HH / 1.50 P25-54 / 2.00 M25-54 AA%. The premiere episode, "Culture Shock", delivered 2.76 million viewers P2+ and was Discovery's highest-rated series premiere this year in key demos and fifth highest series premiere overall for the network.

The night kicked off with the 7:30PM ET/PT premiere of GOLD RUSH: DO OR DIE. The 90 minute special earned a 1.11 P25-54 rating and was watched by 2.1 million people 2+.

The season three premiere of GOLD RUSH at 9PM ET/PT was the #1 cable program among P2+, P/M/W25-54, P/M/W18-49 and P/M18-34 delivery. GOLD RUSH and JUNGLE GOLD were the top two programs in all of cable among P/M25-54 and P/M18-49 delivery. The series also each out-delivered programs on all the broadcast networks among men (M25-54, M18-49, and M18-34 delivery) on Friday night, including CBS's CSI: NY and NCIS, NBC's Dateline Friday, ABC's 20/20 Friday, and FOX's Fringe and Kitchen Nightmares.

All-new episodes of GOLD RUSH and JUNGLE GOLD will air on Friday, November 2, beginning at 9PM ET/PT.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos