ABC's BLACK-ISH is No. 1 in Time Slot for 3rd Straight Week

By: Apr. 09, 2015
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ABC Wednesday Prime (8-11pm - 5.8 million and 1.6/5 in AD18-49): Despite airing a repeat MODERN FAMILY at 9pm against all-original lineups on NBC (w/The Voice at 8pm), FOX and CBS, ABC beat out FOX with a 2-hour AMERICAN IDOL by 14% (1.6/5 vs. 1.4/5).

The Middle (8-8:30pm - 7.2 million and 1.8/7 in AD18-49): At 8pm against SURVIVOR and NBC's special The Voice, The Middle outdelivered Idol for the 3rd week in a row in the half-hour by a best-yet 29% among Adults 18-49 (1.8/7 vs. 1.4/5). The ABC comedy held even week to week in Adults 18-49 and was up in Adults 18-34 (+10%) and Men 18-34 (+25%) to tie a season best on the latter measure. Season to date, the ABC comedy is up in Total Viewers (+1%) and Adults 18-49 (+4%).

The Goldbergs (8:30-9pm - 6.5 million and 1.9/6 in AD18-49): Building on its Adult 18-49 lead-in at 8:30pm (+6%), The Goldbergs beat Idol for its 4th straight original and led by its biggest margin yet (+58% - 1.9/6 vs. 1.2/4). The Goldbergs held steady with its week-ago Fast Affiliate Adult 18-49 rating. Season to date, the ABC sophomore comedy is pacing well ahead of its year-ago benchmarks in Adults 18-49, boosting its half-hour year to year by 50% and up over its own performance last year on Tuesday 9pm by 17%.

Modern Family (9-9:30pm - 5.8 million and 1.7/5 in AD18-49): At 9pm, ABC's repeat MODERN FAMILY beat Fox's Idol in THE HALF HOUR by 21% in Adults 18-49 (1.7/5 vs. 1.4/4) and nearly tied NBC's The Voice-led L&O: SVU (1.8/6). Modern matched its best repeat number this season in Adults 18-49.

black-ish (9:30-10pm - 6.1 million and 1.9/6 in AD18-49): Building on its repeat MODERN FAMILY lead-in by 12%, ABC's BLACK-ISH ranked #1 in the 9:30pm half-hour for the 3rd straight week in Adults 18-49 (1.9/6-tie). Compared to the year-ago night with an original comedy in the half-hour (3.7 million and 1.2/4 for MIXOLOGY on 4/9/14), BLACK-ISH continued to deliver sharp year-over-year time-period improvement for ABC among Total Viewers (+65%) and Adults 18-49 (+58%). Despite the repeat lead-in, BLACK-ISH held 100% of its Men 18-34 delivery week to week to match its best number since November - since 11/19/14.

Nashville (10-11pm - 4.7 million and 1.1/4 in AD18-49): During the 10pm hour, ABC's NASHVILLE beat out CBS' CSI: CYBER for second place among Adults 18-34 (0.8/3) and key Women (W18-34/W18-49). In the Live + 3 Day numbers, last week's episode of NASHVILLE shot up 54% in Adults 18-49 over its Live + Same Day number (1.3 rating to a 2.0 rating) making it among the biggest gainers on the night.



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