ADRIEN REJU

Lucky Ones, produced by Jack Dishel (Only Son, The Moldy Peaches, Regina Spektor), is the sophomore effort from singer and songwriter Adrien Reju. Offering something fresh for dedicated fans and new listeners, the new album is a departure from the folk vibe of her debut release A Million Hearts. Lucky Ones shows evolution and growth from the artist, with its edgier pop sound, orchestral arrangements, driving bass, and retro-rock backbeat drums. Kim for The Buzz About assures fans that the new album "still has echoes of Adrien's earlier album—[the songs] ‘Crazy’ and ‘The Lucky Ones’ will sound familiar to those who enjoyed ‘Fire Away’ and ‘Heartless’ on A Million Hearts—but shows a fantastically gifted artist growing her style with a big, full voice that truly separates [Reju] from a very crowded field of singer-songwriters." When negotiations with a NYC-based independent record label broke down due to differences, Reju sought out PledgeMusic, a Kickstarter-like fundraising platform, to help her release the new album. She chose PledgeMusic because of its direct-to-fan incentive-based fundraising model and its connection with charities. With the direct-to-fan approach, "it's not so much about raising money, but about building the relationship with my fans," says Reju.