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VIDEO: The Bots Unveil '5:17' Music Video
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As The Bots prepare to play a free show in their hometown of LA this evening, HypeTrak and Hypebeast exclusively premiere the band's official music video for "5:17". Directed by Giovanni Reda and starring Christopher Masterson, the video takes viewers through a trippy Los Angeles day in which Masterson cannot seem to escape The Bots at every turn. Culminating in a live show by The Bots, the frenetic energy of the video matches that of the single. Giovanni Reda is best known for his ground-breaking skate photography for outlets such as Thrasher and Transworld, and most recently, his weekly web series "Wednesday with Reda" on The Berrics. Check out the video below!
2013 saw The Bots garnering attention from critics and fellow musicians alike. New York Times Magazine predicts "they are on the cusp of stardom" and Transworld loves their "rare youthful energy, untempered confidence, face-melting jams". The band has been handpicked to join tours by everyone from Yeah Yeah Yeahs and Social Distortion to Refused and Bad Brains. Damon Albarn even called them his "current favourite band."
After watching the video, listen to "5:17" here, and add to your SoundCloud playlists of 2014 the song which NPR selected for their All Things Considered feature, adding that the band's sound is "not too far removed from The Black Keys or The White Stripes, but with a bit more R&R influence, and a dash of Jimi Hendrix thrown in."
"5:17" appeared on the band's FADER Label debut EP, 2013's Sincerely Sorry, which SHK Magazine called, "a blast - combining Motorhead-esque riffs with Punk grime and furious drum-work. A confident label debut." NY Times Magazine also declared, "The Bots Are Taking Over."
The band is currently in the studio working on a new EP due out this spring. Keep up with The Bots for more details @TheBotsBand + TheBotsBand.com.