Kevin Hart to Be First Celebrity Voice Featured in Universal's Navigation App
Universal Pictures and Waze, one of the world's largest community-based traffic and navigation applications, announced today that Kevin Hart will be the very first celebrity voice featured in U.S. versions of the free navigation app. The partnership is in lead up to the release of Universal'sRide Along, the new comedy from the director and producer ofThink Like a Manthat stars Ice Cube and Hart. The film opens in theaters across the country onJanuary 17, 2014.
This promotion marks The First Time in America that Wazers have been able to download special audio directions recorded by a celebrity. To ride along with Kevin, they should simply update the Waze app on their mobile phone, then go to Settings > Sound and select "English -Ride Along" as their voice language. The next time they need to get to their destination, Kevin will serve as their trusted co-pilot.
"InRide Along, Kevin plays a guy who uses his quick wit to navigate out of difficult situations," said Doug Neil, Executive Vice President, Digital Marketing, Universal Pictures. "His signature voice and humor made him the perfect celebrity voice guide for Waze, and we're pleased to partner with the app and get drivers where they need to go."
"Waze serves millions of drivers to make every route faster and a little more fun," said Julie Mossler, Spokesperson, Waze. "We're really excited to team up with Kevin and Universal Pictures to debut this new feature, offering Wazers some entertainment while keeping their eyes On the Road during holiday traffic."
Waze is one of the world's largest driving communities with millions of drivers globally. At the time of its acquisition by Google in June 2013, the application had 50 million users and has continued to grow since. Waze is free, and available in more than 30 languages and nearly 200 countries on both iOS and Android.
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today's maps. Waze is home to one of the world's largest network of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from millions of users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. To download the free Waze app for iOS or Android, visithttp://www.waze.com.