DAILY SHOW WITH TREVOR NOAH Reaches Multiplatform Audience of 7.7 Million Viewers During 3Q

THE DAILY SHOW WITH TREVOR NOAH reached a weekly, multiplatform audience of nearly 8 million viewers during the recently-concluded third quarter. On the eve of its one-year anniversary, the series has now approached nearly 1 billion video views since its premiere in September 2015, including over 100 million full episode streams. "The Daily Show" also continued its dominant position among Comedy Central's core, millennial audience extending its streak as the most-watched daily late night talk show among millennial men to four consecutive quarters in the key demos during 3Q 2016 (charts below). The series also finished #2 among all adults 18-24 and adults 18-34, and passed "Jimmy Kimmel Live" during the quarter to finish #3 among adults 18-49.

As the only millennial host in late night, the audience for "The Daily Show" is expanding to better represent Noah's generation, broadening its multicultural base of viewers who made up 25% of the adult 18-34 demographic and 20% of the adult 18-49 demographic, with increases in delivery of nearly +27% and +17%, respectively, vs. the same time period last year with host Jon Stewart. While BECOMING younger and more diverse, the adult 18-49 composition of the audience for "The Daily Show with Trevor Noah" remains the most-upscale and educated of all the late night talk shows, posting a median household income of $85.8K, an upscale comp% ($100k+) of 50%, and college 4+ years comp% of 55%.

In addition to forming a strong linear base, fans of the "Daily Show" are consuming the show in greater numbers across digital and social platforms with more than one-third of consumption coming from digital platforms vs. 16% for "The Daily Show with Jon Stewart." Over the course of 3Q16, "The Daily Show with Trevor Noah" reached a weekly, multiplatform audience of 7.7 million viewers across linear, VOD, digital and mobile platforms. Since its premiere, multiplatform streams are up +57% for Noah's "Daily Show" vs. the comparable time period in 2014-2015 with over 917 million digital streams, driven by massive increases across Facebook (+255%) and Youtube (+185%).

Trevor Noah, Steve Bodow, Jen Flanz, Tim Greenberg, Jill Katz and Adam Lowitt are the Executive Producers of "The Daily Show with Trevor Noah" with Ian Berger, Pam DePace, Ramin Hedayati, Justin Melkmann and Elise Terrell as Supervising Producers. Zhubin Parang is the Head Writer with Daniel Radosh as Senior Writer. The series is directed by Chuck O'Neil.

"The Daily Show with Trevor Noah" airs Mondays-Thursdays at 11:00 p.m. ET/PT on Comedy Central and is available to stream the following day on thedailyshow.com and the Comedy Central App. Viewers can follow "The Daily Show" on Twitter (4.5M followers), Instagram (460K followers) and Snapchat and by BECOMING a fan of "The Daily Show" on Facebook (5.9M fans). Fans can follow Trevor Noah on Twitter (4.7M followers), Facebook (3.2M fans) and Instagram (1M followers).

Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Comedy Central's press Web site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.5 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.comand Twitter feed at www.twitter.com/viacom.

To post a comment, you must register and login.