Veteran B2B Marketer Christopher Ryan Announces Chapter from New Book
Colorado Springs, CO
Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that founder and CEO Christopher Ryan will offer a complimentary chapter from his forthcoming book, Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness. The book is a partial reprise of his 2009 work, How to Create an Unstoppable Marketing and Sales Machine, with expanded content and new chapters on marketing (online, content and mobile) and sales lead management.
Those who take advantage of the free chapter offer will receive the entire e-version of the book at no charge when it publishes in April. The free sample chapter, "Avoid the Seven Deadly Sins of Marketing and Sales," reveals habits and pitfalls that hurt sales and marketing performance.
Ryan leveraged his decades of B2B marketing and sales experience-as a Silicon Valley veteran (PeopleSoft, Sybase), Colorado B2B marketing executive (Stellent, Optika) and founder of a growing B2B marketing agency with clients across the globe-to craft a turnkey strategic guide for B2B marketing and sales leaders who are accountable for better performance in the form of increased awareness, leads and revenue. Ryan shares the proven best practices that have made him one of the country's foremost practitioners, speakers and writers in B2B marketing, offering straightforward, incisive insights that will quickly help improve B2B sales and marketing performance.
"My purpose in writing this book is to distill our proven practices and give you a blueprint for creating a marketing and sales machine that is predictable, consistent, and relentless," said Ryan. "The sample chapter is designed to help the B2B marketer step back and assess whether or not his or her organization might have fallen into some fairly common and avoidable traps."
Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness will be available in print and e-book format in April 2014.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes in helping B2B companies turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP's strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations - from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.