Sharon Schweitzer's ACCESS TO ASIA Wins One of Kirkus Reviews' Best Books of 2015

AUSTIN, Texas, Jan. 11, 2016 /PRNewswire/ Best-selling author and founder of Protocol & Etiquette Worldwide, Sharon Schweitzer announced today that her international award-winning book, Access to Asia: Your Multicultural Business Guide, has been named as one of the Best Books of 2015 in the Indie category by Kirkus Reviews, a renowned American literary review.

"We are honored and humbled to have been selected by Kirkus Reviews as one of the best books of the year," said Sharon Schweitzer. "The corporate landscape of global business will shift dramatically in the next decade and with this change comes a responsibility and necessity for business leaders to communicate cross-culturally."

Access to Asia explores international relationship building and international etiquette across the globe, in the United States and in 10 Asian countries. Each chapter of the book covers the belief systems, business protocol, customs and communication styles of the major business hubs in Asia through insider tips and interviews with more than 130 business professionals and regional experts.

"Access to Asia will be invaluable to anyone who understands that today's business, whether corporate or civic, depends on developing sound, long-term relationships. We know from having watched our diverse community in Austin grow exponentially how important this is to business success today," said Michael Rollins, President and CEO of the Austin Chamber of Commerce.

In addition to the advice and knowledge included in Access to Asia, Schweitzer's expertise on global customs and cultures is also shared through her highly sought after custom workshops and trainings. These sessions include key elements in building international business relationships and navigating other cultures and incorporate topics such as business etiquette, cross-cultural training, and international protocol.

Schweitzer concluded, "Thanks to award programs like Kirkus Reviews, the forward thinking and timely information found within Access to Asia can be highlighted, whether it's with established business professionals, or MBA students. It is pivotal that this information gets into the hands of our leaders now so that they can negotiate deals, compete effectively and build the relationships to close transactions, in 2016 and beyond."

About Sharon Schweitzer
Sharon Schweitzer, J.D., is a cross-cultural and international protocol expert based in Austin, Texas. Accredited in intercultural management and Hofstede Centre Certified, Schweitzer advises and trains executives and organizations and is a sought after trainer, speaker, moderator and author of the best-selling and international award-winning book, Access to Asia: Your Multicultural Business Guide(Wiley, April 2015).

Contact:	Kristen James
	Pierpont Communications
	512-448-4950
	kjames@piercom.com

SOURCE Sharon Schweitzer

To post a comment, you must register and login.