Rainbow Loom Craze Inspires RUBBER BAND JEWELRY Book

October 7
7:56 2013

Rainbow Loom Craze Inspires RUBBER BAND JEWELRY Book

The Rainbow Loom is currently's #1 best seller in Toys & Games. At least 2 million Rainbow Looms have been sold over the last 3 years, and sales of another 1-2 million units are projected for Christmas 2013. Learning Express Toys called the Rainbow Loom its "Top Toy" of summer 2013, and Toys"R"Us has put Cra-Z-Loom on its "Fabulous 15 Hot Toy" list for Holiday 2013. Phenomenal demand for rubber band crafting products has drawn comparisons to previous children's trends like Beanie Babies, Webkinz, and Silly Bandz.

Led by products like Rainbow Loom and Cra-Z-Loom, rubber band crafting has emerged as a major retail trend this holiday season. Millions of youngsters-and parents-are using the inexpensive plastic looms to turn brightly colored rubber bands into bracelets and other jewelry. A new book, Totally Awesome Rubber Band Jewelry, offers a how-to guide for using the popular new looms. Available just in time for Christmas, the book features unique designs and essential instructions for making the trendy accessories.

Totally Awesome Rubber Band Jewelry shows kids exactly how to use the new looms, with more than 200 full color photos, step-by-step instructions, and dozens of diagrams. It offers 12 original projects (not available anywhere else) for all the cool accessories that are fueling the fad, including bracelets, necklaces, body jewelry, hair accessories, and more. Totally Awesome Rubber Band Jewelry is published by Design Originals, an imprint of Fox Chapel Publishing.

"Every child needs Totally Awesome Rubber Band Jewelry to get the most out of their looms, and at $7.99 MSRP, it's a terrific impulse buy" said Ray Wolf, director sales and business development at Fox Chapel Publishing. "The response to this book has been just phenomenal. Our first print run is flying out the door, and we're already going back to press," added Wolf.


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