Matt Mansfield Releases 'The Beginner's Guide to Content Marketing for Small Businesses'
Matt Mansfield's new book, "The Beginner's Guide to Content Marketing for Small Businesses", was written with the busy small business owner in mind. Tightly focused, the book uses clear, jargon-free language to help readers understand the content marketing basics they need to decide whether it's right for their small business. If the answer is, "Yes", then the book goes on to help them take their first steps toward creating great content and to discover where they can learn more about content marketing and find additional help.
"This book was supposed to be a lot longer," says author Matt Mansfield. "When I first sat down to write, I had 32 chapters and 5 appendices all planned out in one slick-looking outline. Then I thought, 'What small business owner would have the time to read that?!' That's when the 'The Beginner's Guide to Content Marketing for Small Businesses' was truly born."
"If you're looking for targeted online traffic full of customers who are ready to take action," says Melinda Emerson, SmallBizLady, Forbes #1 woman for entrepreneurs to follow on Twitter, "Matt's book is a great place to start. I can't wait to share it with my small business audience!"
Content marketing has become one of the hottest ways to promote a small business online today because content such as blog posts, videos, infographics and updates to social media sites like Twitter, Facebook, and Pinterest can:
- Drive targeted traffic to a business' website month-after-month,
- Cost less than traditional online marketing thanks to its super long-lasting return on investment, and
- Build the authority, goodwill and trust that leads to sales.
"When it comes to finding customers online, content is king," says Justin Amendola, Head of Global SMB MarComms, Facebook. "Matt's book will help your business take the throne."
But how can a small business owner be sure that content marketing is a good fit for their business and, if it is, how do they get started? This book was written to answer those questions.
"Most books fall short of truly helping businesses reach their potential," says Marcus Sheridan, President of The Sales Lion and recognized content marketing expert. "But in this case, Matt Mansfield nailed it because he has written a book about content marketing that any small business owner could understand and implement. With a clear step-by-step style, Matt has achieved what every true 'content marketer' should be - a great teacher who understands his audience."