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Knowing Y: Engage the Next Generation Now is Released

Knowing Y: Engage the Next Generation Now is Released

WASHINGTON, June 19, 2014 /PRNewswire-USNewswire/ By 2015, Generation Y will overtake the Baby Boomer population in the workforce, which will impact the economy and the association community. How can associations attract Generation Y as members, leaders, and/or employees? In Knowing Y: Engage the Next Generation Now, from ASAE's publishing arm Association Management Press, author Sarah Sladek provides advice on how to engage Generation Y, and she also offers insight on the impending economic revolution and how this generation will wield tremendous influence on society and why associations need to incorporate them into their organizations.

In Knowing Y, Sladek describes how Generation Y has been shaped by different influences, which has impacted their value systems and how they communicate, purchase, and connect differently than previous generations.

"Organizations worldwide are really perplexed by the generation of young adults moving into the majority of the workforce, and their impact on consumer spending, and voting power among many other areas. Over and over again, I hear executives lament the fact this generation is difficult to engage. This book will help provide answers to why Generation Y isn't engaging in your organization and what to do about it. It will include the social science of why Generation Y is different, why you need this generation to survive, and exactly how to engage them in the workforce, advocacy, events, and membership," said Sladek.

Throughout the book, she includes research, quizzes, and case studies of how organizations are incorporating strategies to reach out to Generation Y. Author Sarah Sladek is an experienced marketing and media professional that started researching demographic shifts in 2002, and has written several books including: The End of Membership as We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007), andRock Stars Incorporated: Hiring the High-Performance, High-Maintenance Hotshots Half Your Age (2008).

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