Joe Pulizzi Releases 'Epic Content Marketing' Guide
Consumers are bombarded with as many as 5,000 messages a day. They are in complete control of how they buy. They can ignore your advertising at will. So how do you get them to pay attention to you?
In "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter & Win More Customers by Marketing Less" (McGraw-Hill), Joe Pulizzi, one the world's leading experts on content marketing, explains step-by-step how businesses can drive EPIC sales by creating content that is so helpful, so valuable and so compelling that customers can't live without it.
"Joe lays out the objectives, principles and core strategies of content marketing in a way that's easy to understand, inspiring and entertaining. If your company doesn't yet realize that it's a media company, you're missing the most powerful way to connect with your customers," says Julie Fleischer, Director of Media and Consumer Engagement, Kraft Foods, and 2013 Content Marketer of the Year.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" is a groundbreaking guide that provides a framework for developing a powerful content strategy that involves developing and distributing EPIC storiesfor websites, blogs, and social mediathat leads directly to greater profits and growth.
You'll walk away armed with real-world tools including how-to:
- Discover and develop your content marketing mission statement
- Set up a process for creating and curating epic content
- Learn how to leverage social and email channels to createand growyour audience
What are you waiting for? Start your EPIC journey now!