Co-creation Dilemmas Are Solved in New Book

Warsaw, Poland

Co-creation: Mystery Solved! Is now available for purchase in both electronic and paperback versions at major online and traditional retailers.

"Co-creation is one of the most interesting and yet misunderstood phenomena of our time," explains Filiberto Amati, the author of the manuscript. "As a matter of fact, co-creation is an umbrella under which many complementary and sometimes contradictory entities co-exist; yet co-creation is becoming more and more a fundamental pillar of any innovation, branding and commercial strategy."

The term co-creation was coined in the year 2000, to characterize the process of co-working among employees of a firm and customers of the same company. Since then it has evolved, becoming a synonym of crowdsourcing, co-design, co-authoring or crowd-voting. In Co-creation: Mystery Solved! the author proposes a framework to help the reader to make sense of the commonalities and differences among these concepts, while - at the same time - providing useful examples on how to approach co-creation, its success factors, and what to expect in terms of deliverables.

Co-creation Mystery Solved is available both in paperback and ebook version in Amazon stores around the world.

About Filiberto Amati
Filiberto Amati is a growth consultant, an author and a speaker. Born in the Souther Italian city of Naples, in 1974, he has a degree in Engineering and Management from University Federico II of Naples, an MBA from IESE Business School in Barcelona (Spain) and currently is pursuing a PhD at INE PAN, the Economic department of the Polish Academy of Sciences in Warsaw. Fond of Branding and Innovation, before funding his consulting firm Amati & Associates, he worked for Procter & Gamble, Philips, Auberon, and Gruppo Campari, among others.

For more information about the book, or contacting the author, please visit http://www.amati-associates.com.

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