Award-Winning Novelist and Med-Tech Executive Prepares for the Release of His First How-to Book for Entrepreneurs

Juggling the demands of his day-job as Chief Executive Officer of ELENZA, a development-stage Ophthalmology device company, Rudy Mazzocchi has somehow managed to release two award-winning business/medical thrillers since March of 2012, and now prepares to release his first non-fiction business book.

EQUITY of EVIL and EQUITY of FEAR are books one and two in a new sequence of thrillers called The EQUITY Series. Just as the heroic main character, Roman Citrano, boldly navigates the reader through frightening and controversial tales of real pending medical technologies, author Rudy Mazzocchi will lead his audience through a journey of storytelling that he believes is an essential art for all entrepreneurs to succeed.

"STORYTELLING - The Indispensable Art of Entrepreneurism," will emphasize the important elements of storytelling that are vital for both first-time and experienced entrepreneurs. Mazzocchi provides detailed anecdotes from his thirty years of experiences in starting and managing new ventures, including what he defines as the "good, bad and ugly" lessons he'd learned along his multiple journeys.

Published by Twilight Times Books, the eBook is anticipated for release in October-November 2013, with print versions available in early 2014.

Author's BIO:

Rudy A. Mazzocchi is known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He's been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.

Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery, ophthalmology and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year in Healthcare and the Businessman of the Year Award.

Combining these experiences and opportunities with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of medical thrillers based on true events, known as The EQUITY Series. The first book of which is entitled "EQUITY of EVIL" (released March 5, 2012), and the second entitled "EQUITY of FEAR" (released March 25, 2013).

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