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Tony Awards to Launch Pop-Up Merchandise Shop at the Paramount Hotel on 4/25

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Tony Awards to Launch Pop-Up Merchandise Shop at the Paramount Hotel on 4/25

The Tony Awards will unveil the first ever Tony Awards Pop-Up Shop at the Paramount Hotel on Friday, April 25th. The Tony Awards Pop-Up Shop, located at the Paramount Hotel in the heart of Times Square will feature exclusive merchandise and experiences for Broadway fans from around the world.

The Tony Awards Pop-Up Shop will be open to the public from Friday, April 25th up to the Tony Awards on Sunday, June 8th and will feature exclusive Tony merchandise, as well as interactive fan experiences. (7 Days a Week from 11:00 AM - 8:00 PM).

The Tony Awards Pop-Up Shop will feature exclusive merchandise including t-shirts, pins, posters, mugs, sweatshirts, onesies, hats, binoculars, umbrellas and more. The Pop-Up will also have merchandise available from Tony eligible shows from the 2013-2014 Broadway season - including A Gentleman's Guide to Love and Murder; Act One; Aladdin; All the Way; Beautiful; Bridges of Madison County; Bullets Over Broadway; Cabaret; Cripple of Inishmaan; First Date; Hedwig and the Angry Itch; If/Then; Les Miserables; Macbeth; Machinal; Mothers and Sons; No Man's Land; Of Mice and Men; Rocky; The Realistic Jones; The Winslow Boy; Violet; Waiting for Godot and others. Tony Awards memorabilia celebrating the last 68 years of the Awards will also be on display.

"We are excited to launch the first ever Tony Awards Pop-Up Shop experience with our partners at the Paramount Hotel. The Tony Awards Pop-Up Shop will immerse theatre fans of all ages into the Broadway experience in an entirely new way. We hope fans from around the globe will visit and join us in celebrating the Tony Awards," said Heather Hitchens, executive director of the American Theatre Wing and Charlotte St. Martin, executive director of The Broadway League.

The Tony Award Nominations will be announced on Tuesday, April 29th from The Diamond Horseshoe at the Paramount Hotel. The Tony Nominations can be viewed LIVE (8:30am ET) in their entirety at www.TonyAwards.com. The Tony Awards, hosted by Hugh Jackman, will be broadcast in a live three-hour ceremony from Radio City Music Hall, on the CBS television network on Sunday, June 8, 2014. For more information on the Tony Awards, please visit www.TonyAwards.com.

TonyAwards.com, developed, produced, and hosted by IBM, is centerpiece of the Tony Awards digital platform that includes an interactive Second Screen (TonyAwards.com/secondscreen) to complement the CBS telecast on June 8; a Spotlight Series on potential nominees; Google+ hangouts; a live webcast of the Nominations Announcement; multimedia coverage before, during, and after the Tony ceremony; and much more. Visit TonyAwards.com, and follow the Tonys at Facebook.com/TheTonyAwards, @TheTonyAwards on Twitter, and Instagram.com/TheTonyAwards. #TonyAwards

The American Theatre Wing's Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Nick Scandalios is Chairman and Charlotte St. Martin is Executive Director. At the American Theatre Wing, William Ivey Long is Chairman and Heather Hitchens is Executive Director. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2014 Tony Awards. Mr. Weiss will also serve as Director of the 2014 Tony Awards.

IBM, the official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards website, www.TonyAwards.com across digital platforms. Audemars Piguet is the presenting sponsor of the Tony Awards Red Carpet. United Airlines is the official airline of the Tony Awards. The New York Times is the official and exclusive print media partner of the Tony Awards. Nexxus Salon Hair Care is the official beauty partner of the Tony Awards. Paramount Hotel is the official hotel partner of the Tonys. PEOPLE is the official magazine partner of the Tony Awards. City National Bank is the official bank of the Tony Awards.

The Paramount Hotel is one of few hotels designed by the prolific theater architect Thomas W. Lamb. This historic landmark unveiled a two year 50 plus million dollar re-imagination project with the reopening of Billy Rose's Diamond Horseshoe, following a 61-year hiatus, innovative retail space, contemporary event spaces, a two-story lobby, 597 newly reinvigorated guest rooms and suites, Paramount News, a stylishly curated store offering design-focused souvenirs, daily newspapers and travel essentials, Paramount Fit, a state-of-the-art fitness center available 24 hours a day, Paramount Bar & Grill and Corso Italian coffee bar. Located on 46th street between Broadway and 8th avenue the Paramount Hotel is settled into the middle of the Theater district and just steps away from Times Square, Broadway shows, restaurant row and much more. Perfectly suited for the sophisticated 21st century traveler the Paramount offers spectacular details in design and amenities while still paying homage to its1928 origins by celebrating its living room style, lavish over-scaled dramatic elements, DJ spinning on the balcony and an epic fireplace wall resembling a modern-day room with a vibe meant for socializing. The Paramount has become the epicenter of all things sophisticated and cool in Times Square. For reservations and additional information, please call +1-877-692-0803 or visit www.nycparamount.com.

In 1938, Billy Rose opened the Diamond Horseshoe at the Paramount Hotel featuring the greatest performers, top vaudeville acts, and the most beautiful showgirls in the world. The New York Times called Diamond Horseshoe the "gayest frolic on Broadway" and it remained a vibrant, groundbreaking venue until it shuttered in 1951. It has been vacant ever since, until now. The legendary Diamond Horseshoe just reopened in its original subterranean location beneath the Paramount Hotel 75 years after it first opened its doors and forever changed New York nightlife. Opening with the first of many performances is the extraordinary production called Queen of the Night, bringing rave reviews and creating buzz throughout the industry. The Diamond Horseshoe is a six-thousand square foot ballroom that will serve as not just a prime midtown nightlife destination, but also a venue for environmental theatrical experiences, special events, and other unique programming.

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