Tiffany & Co. to Debut Updated Atlas Collection

Tiffany & Co. will unveil its updated Atlas collection during New York Fashion Week with the help of Karen Elson and group of fashion bloggers.

On September 6th the iconic jeweler will first black out the windows of their flagship Fifth Avenue store, except for the hashtag #TiffanyAtlas. Then the folling day Tiffany will unveil part of the window, just giving passersby a glimpse at the collection.

All the windows will be uncovered by Sept. 10 when Elson, the campaign's spokeswoman, will join fashion bloggers Aimee Song of Song of Style, Jessica Stein of TuulaVintage and Chiara Ferragni of The Blonde Salad at the flagship. Then beginning at 7pm, while DJ Hannah Bronfman spins tunes, the hosts will share style tips featuring the Atlast collection.

Tiffany introduced the Atlas collection in 1995 and is inspired by the Greek god Atlas. The collection features Roman numeral cut outs in band rings, bangles and pendant necklaces made of 18-karat rose, yellow and white gold with diamonds. The collection retails for between $200 and $10,000.