Robert Graham opened a flagship store in the West Village at 380 Bleecker Street in New York. Inside you'll find the complete Robert Graham collection of men's sportswear, outerwear, denim, plus furnishings, accessories and women's sportswear.
"This is such an important branding event for us," said Michael Buckley, chief executive officer, adding that they hope to attract both locals and tourists in the store.
The brand's founder and chief creative officer, Robert Stock, designed the boutique with a vintage look and feel. Elements include a custom faux-tin ceilings, a patchwork couch made from the company's silk fabrics and a chair made from roughly 300 shirts from past collections.
"This is a 150-year-old building, so we wanted it to be homey, cool and fun," Stock said.
Bill Sweedler, cofounder of Tengram Capital Partners LLC (who infused the label with money in 2011), said: "They always had the raw DNA. What Etro is to Italy and Paul Smith is to the U.K., Robert Graham is to America."
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