Ralph Lauren Launches New POLO RED

For the man with drive, POLO RED captures speed, seduction and adrenaline in a powerful scent. The exhilarating new fragrance from Ralph Lauren, POLO RED is a fiery mix of spicy red saffron, fresh red grapefruit and deep red wood that ignites the thrill-seeker in every man.

Like so much of what Ralph Lauren designs, POLO RED is inspired by his passion for cars and speed. POLO RED brings an exciting edge to the Ralph Lauren fragrance portfolio.The new scent brings seduction and a daring confidence, marking a new era for Polo fragrances.

POLO RED embodies the risk-taker in every man and combines powerful notes in a woody, spicy fragrance to create an adrenaline rush of key ingredients, including:

TOP NOTES: red grapefruit, Italian cedrat, red cranberry
MID NOTES: red saffron, lavandin, red sage
BASE NOTES: red wood, amber, coffee berry

POLO RED is the ultimate in design, power and distinction, taking inspiration from the Ralph Lauren Car Collection, one of the world's most prestigious collections of exquisite cars. The high-gloss, opaque bottle is a striking, fiery red, mimicking the sleek curves of an automobile and featuring the iconic Polo pony logo. The bottle is topped with a matte black cap to create a powerful appearance.

The thrilling essence of POLO RED is captured in a heart-racing short film directed by Bruce Weber and starring Nacho Figueras. The action begins as a daring man launches a high-speed chase, his powerful car racing against a fast speedboat. His pulse is beating as the speed is turned up and the engine forcefully kicks into gear. The film's song, "Cut Me Some Slack," was recorded by Sound City Players and sets the tone for the thrilling ride.

Ralph Lauren Fragrances brings the POLO RED fragrance line-up to select retailers and includes:

Eau de Toilette (125ml/ 75ml/ 45ml)$76/ $61/ $44
Deodorizing Body Spray (200ml)$20
After Shave Balm (150ml)$40
Alcohol-Free Deodorant (75g) $18

For more information, visit www.facebook.com/ralphlaurenfragrances.

ABOUT Ralph Lauren FRAGRANCES

In 1978, Ralph Lauren expanded his lifestyle brand to encompass the world of fragrance, launching Lauren for women and Polo for men. For more than 30 years, Ralph Lauren Fragrances has developed new fragrances for men and women that express a distinct personality and luxury lifestyle in the Ralph Lauren tradition. The Ralph Lauren Fragrances portfolio includes Polo, Polo Blue, Polo Black, Polo Red, Ralph Lauren Romance and The Big Pony Fragrance Collection For Women and For Men. Find more about Ralph Lauren Fragrances at www.ralphlauren.com/fragrances or www.facebook.com/ralphlaurenfragrances.