NBC Pulls the Plug on Jessica Simpson's FASHION STAR

NBC entertainment president Bob Greenblatt confirmed at the summer TCA press tour last weekend that the network has canceled it's reality fashion series FASHION STAR, featuring mentors Jessica Simpson, Nicole Richie and John Varvatos. The show aired on NBC for two seasons.

NBC's reality competition gave 12 eager young designers the chance to win a multi-million dollar prize of launching their original collections in three of the nation's largest fashion retailers.

Each week, the contestants were given a challenge to design clothing with a certain look, feel and function. Working with their designated team, the mentors offer insight and advice to contestants as they design their creations, shop for materials and oversee the production of their garments. The culmination of their efforts comes with an exhilarating fashion show during which they display their work to the three buyers: Caprice Willard of Macy's, Terron E. Schaefer of Saks Fifth Avenue and Erika DeSalvatore of Express.

In the show's most ambitious and dramatic twist, the buyers made on-the-spot decisions to purchase and carry the designs exclusively in their stores - pledging thousands of dollars in orders and often going head-to-head to bid on an item. Those designs became available immediately after the broadcast both online and in select stores the next day.

In the end, one designer became the next "Fashion Star" and received the prize of a lifetime - $3,000,000 in orders for capsule collections in Macy's, Saks Fifth Avenue and Express stores.

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