Lot78 Launches with Bloomingdale's

Lot78, Inc. announced that the Company has secured retail distribution with the upscale department store Bloomingdale's.

"We are extremely excited to be launching our Fall/Winter '13 collection with Bloomingdale's this month which will help us expand our reach in the US and other territories where Bloomingdale's operate," says Ollie Amhurst, CEO of Lot78, Inc.

Bloomingdale's is an upscale American department store owned by Macy's, Inc. (formerly Federated Department Stores). The Bloomingdale's brand includes 36 stores, bloomingdales.com and 13 Bloomingdale's Outlet locations. It also operates in Dubai, United Arab Emirates, under a license agreement with Al Tayer Insignia, a company of Al Tayer Group LLC. In the fashion circle it is widely known as "Like no other store in the world". Bloomingdale's shoppers have come to expect and savor variety the newest looks from established brands, as well as unique products from rising young designers.

About Lot78, Inc.

Lot78, Inc. is a trend-setting leader in the design, marketing, distribution and sale of urban apparel retailing under the brand name "Lot78" in three continents, including: North America, Europe and Asia, Lot78 has been featured in US Weekly, Elle Magazine, Financial Times, Harrods Magazine, The London Evening Standard, and Grazia Magazine as an emerging global brand.

Lot78, Inc. is quoted on the OTC Bulletin Board in the United States of America under the symbol LOTE.OB. Fore more information, please visit www.lot78.com

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Lot78's products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

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