JESSICA LONDON Launches New Spring Fashion Collections

By: Jan. 31, 2012
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Jessica London®, a plus size women's fashion brand in the portfolio of Redcats USA's OneStopPlus Group, is gearing up for the spring/summer season by rolling out exclusive fashion collections that are specially designed to accentuate plus size curves.

 Jessica London® celebrates Spring 2012 by taking a sunny adventure in style with VIVA La Spring. This new collection has a "muy caliente" vibe with vibrant colors and the textural elements from the architecture of Old San Juan, adding boldness and flavor to any wardrobe. Featuring new hues, lighter fabrics, fabulous dresses, and tunics and denim to layer – VIVA La Spring provides essential fashion pieces to transition from winter to spring. Plus, the new collection showcases wardrobe pieces that are heating up the fashion runways – boho-chic, '70s inspired silhouettes, sheers, dramatic drapes, chic escapes, maxi dresses and special occasion dresses.

Tranquil by Jessica London® is an exciting new collection launched exclusively by Jessica London®. With styles created by Jessica London®'s in-house design experts, these fashion must-haves bridge the gap between weekend looks and casual chic styles. Tranquil provides curvy women the kind of relaxed and comfortable, yet stylish looks that before now have not been available in plus size. The collection, designed to be worn for anything from lunch with friends to yoga class, includes thirteen mix-and-match pieces made of soft, breathable fabric that are perfect for an active lifestyle – stretch knit maxi dress, 2-in-1 jersey knit top, cocoon cardigan, sharktail hoodie, and much more! And based on the overwhelming positive feedback from its customers, Jessica London® will continue to expand the Tranquil collection and add new pieces throughout the spring/summer season.

Jessica London®'s favorite fashion guru Patti 'tells all' on what she loves and what she knows customers want. Patti will hand pick spring and summer fashion pieces that will be highlighted in Jessica London® catalogs and online throughout the season, making shopping easy and more fun for everyday fashionistas.

"The Jessica London® team has created excitement in the plus size industry with the launch of our new spring collections, providing women the beautiful designs and stylish options they have been challenged to find in their sizes," said John Mallon, Senior Vice President/General Brand Manager for Jessica London®. "Based on decades of plus size expertise, we have designed fashion pieces that enhance a woman's curvy figure and adds that extra 'splash' to any wardrobe."

Since 1997, Jessica London® has brought quality career, casual and special occasion fashion, plus classic, easy-to-wear separates, comfortable lingerie and shoes to women sizes 12 to 32, including petites and talls.

Customers can also visit www.JessicaLondon.com and order from Jessica London®'s 2012 Spring Collection, shop on the go via Jessica London®'s mobile site (m.jessicalondon.com), or download the iPad app and find a perfect outfit.

Plus, fashionistas and fans can stay up-to-date with the latest Jessica London® styles and trends via the brand's official blog, Facebook and Twitter pages, as well as OneStopPlus.com's online web magazine created to share fashion tips, hot trends and new must-have products.

OneStopPlus.com® is the #1 destination to shop for plus sizes, an online marketplace featuring thousands of brands and products that are specifically targeted to plus size customers. Proprietary brands in the OneStopPlus portfolio include: OneStopPlus.com®, Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), Full Beauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com) and Bargain Catalog Outlet - BCO® (BCOutlet.com).

 



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