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INDUSTRY INSIGHT: Weekly Grosses Analysis - 5/13; PIPPIN and BETTE Break Records

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Two record breakers this week, I'LL EAT YOU LAST, Bette Midler's return to Broadway, has broken the box office record at the Booth Theatre. The production grossed $865,144 for the week ending May 12, 2013. This marks the second consecutive week the production has set the box office record at the Booth. The production's previous record of $753,217 was set the week ending May 5, 2013.

Also, the new Broadway production of PIPPIN has broken the house record for the Music Box Theatre (239 West 45th Street) grossing $861,513 over eight performances for the week ending May 12, 2013.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 5/12/2013.


Top 5 by This Week Gross
THE LION KING $1,846,975
WICKED $1,697,007
THE BOOK OF MORMON $1,692,483
LUCKY GUY $1,389,588
KINKY BOOTS $1,250,718
Bottom 5 by This Week Gross
THE BIG KNIFE ($206,469), ANN ($241,037), THE ASSEMBLED PARTIES ($347,277), ORPHANS ($369,078), ROCK OF AGES ($406,838)

Top 5 by This Week Gross vs. Last Week Gross
I'LL EAT YOU LAST: A CHAT WITH SUE MENGERS $111,927
KINKY BOOTS $110,205
ANNIE $95,405
THE TRIP TO BOUNTIFUL $82,859
NICE WORK IF YOU CAN GET IT $76,869
Bottom 5 by This Week Gross vs. Last Week Gross
MAMMA MIA! ($-74,328), THE PHANTOM OF THE OPERA ($-52,315), ORPHANS ($-28,568), ANN ($-20,343), MOTOWN: THE MUSICAL ($-15,317)

Top 5 by Average Ticket Price
THE BOOK OF MORMON $193.38
LUCKY GUY $144.60
I'LL EAT YOU LAST: A CHAT WITH SUE MENGERS $137.96
THE LION KING $135.93
WICKED $121.50
Bottom 5 by Average Ticket Price
THE BIG KNIFE ($56.18), ORPHANS ($56.62), JEKYLL & HYDE ($63.11), ANN ($69.97), THE ASSEMBLED PARTIES ($74.99)

Top 5 by Gross % of Potential
LUCKY GUY 122.38%
THE BOOK OF MORMON 121.68%
I'LL EAT YOU LAST: A CHAT WITH SUE MENGERS 109.88%
WICKED 100.94%
THE LION KING 96.39%
Bottom 5 by Gross % of Potential
ANN (22.75%), JEKYLL & HYDE (28.23%), ORPHANS (35.98%), THE BIG KNIFE (37.29%), NICE WORK IF YOU CAN GET IT (46.43%)

Top 5 % of Seats Sold of Total Seats
THE BOOK OF MORMON 102.6%
LUCKY GUY 101.6%
PIPPIN 101.0%
I'LL EAT YOU LAST: A CHAT WITH SUE MENGERS 100.9%
MOTOWN: THE MUSICAL 100.8%
Bottom 5 % of Seats Sold of Total Seats

ANN (38.7%), JEKYLL & HYDE (54.0%), THE BIG KNIFE (62.1%), ANNIE (65.6%), NICE WORK IF YOU CAN GET IT (68.0%)


Top 5 by Seats Sold This Week vs. Last Week
JEKYLL & HYDE 1446
NICE WORK IF YOU CAN GET IT 871
THE TRIP TO BOUNTIFUL 786
I'LL EAT YOU LAST: A CHAT WITH SUE MENGERS 736
ANNIE 686
Bottom 5 by Seats Sold This Week vs. Last Week
MAMMA MIA! (-773), SPIDER-MAN TURN OFF THE DARK (-229), ANN (-104), MACBETH (-99), THE PHANTOM OF THE OPERA (-67)

That's all for this week... Other statistics that you'd like to see? Let us know!

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