Broadway Asia Founders Form Broadway International Entertainment; Bruce Lee Musical, THE SOUND OF MUSIC World Tour & More in the Works
Founders Marc Routh and Simone Genatt Haft announced today the expansion of their global theatrical business activities into the establishment of Broadway International Entertainment (BIE), with a number of new productions and tours in the works.
What is one of the largest production, management, licensing and touring companies of live entertainment throughout the Asia Pacific region, has expanded its reach to major international markets throughout the world. The establishment of BIE is a natural progression of the extensive work by Marc Routh and Simone Genatt Haft and will focus on production, management and theatrical consulting services.
Over the last 20 years, theatrical productions by Broadway Asia partners have played in 400 cities and in over 40 countries on five continents, and have garnered more than 50 global theatrical awards. Past productions include many Tony Award® winning musicals including The Sound of Music, The King and I, The Producers, Hairspray, Legally Blonde, West Side Story, The Addams Family, Rock of Ages, Fuerzabruta, Stomp, Cookin, SpongeBob Squarepants Live' and many others.
Broadway Asia is the exclusive representative for theatrical licensing for the Rodgers & Hammerstein Theatre Library in China, Korea, Hong Kong, Indonesia, Macau, Malaysia, the Philippines, Singapore, Taiwan, Vietnam, Thailand, India, Argentina and Brazil, including more than 100 Broadway titles.
"I have spent the majority of my career producing and managing shows on Broadway, off-Broadway and on tour while simultaneously working in the global marketplace with a special focus on Asia and Europe," said Marc Routh. "Broadway is a unique brand with worldwide recognition, and we have enormous expertise as a production and management team both domestically and globally. With Broadway International Entertainment, we are proud to play a leading role for productions and clients seeking to expand their theatrical business activities in the global marketplace."
"It's been an incredible ride opening live entertainment shows in more than 25 cities in China, 12 cities in Korea and 16 cities in Japan," added Simone Genatt Haft. "We are among the most prolific global productionand distribution companies for live entertainment, and have been pioneers for Broadway internationally. Over the last 20 years, we have been responsible for over 100 productions in the territories. Broadway is an economic indicator of emerging markets. Currently, we are working on five continents and look forward to creating bridges among U.S. and international productions and partners in the live entertainment industry. The world is smaller than it was before."
BIE is currently working on many new projects, including BRUCE LEE, the Musical Martial Arts Spectacular by Stan Lai and Tan Dun scheduled to premiere in Singapore; a new Mandarin-language musical based on the Chinese classic Peony Pavilion by Maury Yeston and Jeffery Hatcher and directed by John Rando in China; Siddhartha, the Musical, direct from Italy; a global tour of Andrew Lloyd Webber's production of The Sound of Music premiering in South Africa; In The Heights in Brazil and ICE AGE LIVE, A Mammoth Adventure in Asia.