HELLO KITTY LIVE Premieres in West End Tonight

Sanrio GmbH, Live Nation and Zen Tiger Live in association with WME Entertainment officially announce the forthcoming launch of HELLO KITTY LIVE - FASHION & FRIENDS. The first chapter of series of live shows starring Hello Kitty, her family and the other Sanrio characters.

HELLO KITTY LIVE - FASHION & FRIENDS gives fans of all ages the first ever opportunity to physically enter the world of Hello Kitty as she takes to the stage live and in 3D for this World Premiere, the latest development in the continuing evolution of this global super brand.

A 'Pop Show' in the truest sense, the soundtrack features high calibre artists including Charli XCX, Bruno Mars, Kylie Minogue, Echosmith, Clean Bandit, Flo Rida and many more.

See Hello Kitty like you've never seen her before as this fashion icon welcomes audiences into her world in a story that highlights the value of friendship, creativity, respect for nature and a love of learning.

The producers at Zen Tiger Live have assembled an accomplished creative team comprised of Richard Lewis, creative director of a long list of successful productions including Peppa Pig Live and Lazy Town Live; Del Mak, choreographer of TV show Got to Dance and LRNZ, one of the most acclaimed upcoming visual artists on the digital scene. Together they have created a fun-packed show, where the characters on stage and the animations on a mega HD screen interact with the public as the story unfolds.

Steve Homer, Promoter at Live Nation Entertainment, said 'We are delighted to have Hello Kitty Live - Fashion & Friends on our roster; she is a natural addition to a line-up of Global superstars we work with including Madonna, Rihanna and Beyonce.'

The official premiere will be in London tonight 8 October 2015 at the Hammersmith Apollo before the show departs for an extensive tour across the UK with future dates planned across Europe.

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