Van Wezel Receives State Golden Image Award From The Florida Public Relations Association

The Van Wezel Performing Arts Hall was recently recognized at the state level by the Florida Public Relations Association with a Golden Image Award for "Small Town, Big Roar." The Golden Image Award is awarded to the top-scoring entry in each category. The Hall also received a Judges' Award, presented to entries showing maximum results relative to the investment spent. The awards were received in the Public Relations Programs Division, as part of the Integrated Marketing Category.

The Hall presented the Sarasota premiere of Disney's The Lion King in March 2019 for 23 performances over 3 weeks. This was the longest run and largest inventory of tickets for a single show at the theater, requiring an extensive marketing and public relations campaign.

This year's FPRA Golden Image Awards were held virtually on August 27, 2020. The Van Wezel marketing team is part of the Central West Coast Chapter of FPRA, which is a network with over 100 public relations, marketing and communications professionals across Sarasota, Manatee and Desoto Counties. The organization strives to provide professional development opportunities for public relations practitioners as well as enhancing the public relations profession through ethical and standardized practices.