Pioneer Theatre Company to Launch 'Pay What You Can' Ticketing Initiative
PTC piloted its pay what you can with its September 14 performance of Jersey Boys.
Pioneer Theatre Company is launching Curtain Call for All, a new “pay what you can” ticketing initiative intended to reached underserved communities and to make theatre more accessible to all.
PTC piloted its pay what you can with its September 14 performance of Jersey Boys. The result was nearly 50 tickets sold to individuals who might not have been able to experience the production otherwise. The prices named by patrons ranged from $5 to $50. For reference, regularly priced tickets for Jersey Boys range from $57 for balcony seating and $83 for main floor and loge seating.
"At PTC, we hold the conviction that theatre lives here and it is for everyone. It's with great enthusiasm that we unveil Curtain Call for All, our pay-what-you-can pricing model,” said Managing Director Adrian Budhu. “Our aim is to ensure that the transformative experience of live theatre is never beyond reach. This initiative is more than just a ticket—it's a pledge to our community that art will remain accessible to everyone."
The dedicated Curtain Call for All programming dates (which include a second “pay what you can” performance of Jersey Boys) for the first half of PTC’s 24/25 Season are as follows:
Jersey Boys — Saturday, September 28 at 7:30 PM
Prayer for the French Republic — Thursday, October 31 at 7:00 PM
Souvenir — Monday, December 9 at 7:00 PM
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