Banana Republic Unveiled TRUE OUTFITTERS Spring Campaign
Banana Republic unveiled a new look with its Spring 2014 campaign - a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination, and is perfectly outfitted every step of the way. Inspired by the brand's heritage and the pioneering spirit of its San Francisco roots, the campaign celebrates authenticity with style and the California state of mind - core qualities that define Banana Republic, the true outfitters of modern American style. 'TRUE OUTFITTERS' will debut globally the first week of March.